Chameleon Render Services Hits 40,000

Chameleon Power, the leading global provider of visualization software technologies and services, has experienced consistent growth in its render services business unit. Initially devised as a complementary service for visualization software customers, the service has expanded to several industries and user types, and in February, 2017 the number of professional renders provided surpassed 40,000.

“We have scaled our graphics team to address the needs across product photography and management, UI design, other graphics requirements, and the render services we provide for room scenes and exteriors has exploded,” said Karen Savage, Vice President of Graphic Services. “The most discriminating customers need to envision the outcome and we have scaled our team to more than twenty graphics professionals to address this growing demand.”

The Chameleon render services team provides graphic services to manufacturers, designers, dealers, builders, remodelers and other categories. The services span from product work to complete professional render services in the 2D and 3D environment.

“Our render services team works with individual consumers, contractors, dealers and builders, and manufacturers on both the commercial and residential sides,” said Dan Dempsey, President and CEO of Chameleon Power. “We didn't anticipate the demand we have experienced, and we have been able to consistently provide 24-hour turnaround for the majority of the projects."

Chameleon's render services team uses proprietary Chameleon imaging tools to provide photo realistic outcomes for its customers.

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About Chameleon Power: Headquartered in Novi, Michigan, Chameleon Power is the leading Web technology provider to the home building and decorating industry. Chameleon Power has provided visualization and e-commerce solutions to the home building and remodeling industries since 1998. Chameleon Powered Web sites create virtual showrooms that provide a seamless connection between manufacturers, e-tailers and consumers. For more information, visit www.chameleonpower.com.

Technology: Emser Tile, Chameleon Power test virtual reality tool

Las Vegas—Emser Tile and Chameleon Power gave Surfaces attendees a “virtual” first look at an innovative tool that allows consumers to browse through products using high-tech goggles and sophisticated software. The program essentially lets users design their household in the virtual world to see what the final product will look like prior to purchase and installation.

How it works: While wearing the goggles, attendees can use handheld remote controls to design the demo kitchen on display via a monitor. With the left hand controller, the user is able to scroll back and forth through the available products; with the right-hand controller, she can select the flooring of her choice. Products can be applied to various surfaces throughout the virtual experience so dealers could potentially finish the sale with products for multiple rooms and designs purchased.

“Once the final version is released, consumers will be able to search by product type, design, color or any other logical progression that can classify a product,” Phil Kenyon, vice president, color solutions, at Chameleon Power, explained. “If you can picture what a customer’s final product will look like for her, she will be able to make a decision faster and be that much more confident moving forward.”

The virtual reality tool, developed by Chameleon Power, also contains settings for the home being designed in the virtual world to contain different degrees of sunlight, lighting, and overall ambiance so the consumer can see the virtual final product exactly how it will look in the real world.

For example, different weather and lighting will change the appearance of the product. “It is our job to make sure nothing is inappropriately represented,” Kenyon stated. “We have an innate understanding of color physiology and how to create an environment with the ambience and mood desired.”

Along with a wide array of products, consumers will also be able to see prices associated with the respective products seen through the viewer. The goggles and associated equipment can be used in stores or even on site at the consumer’s home.

Emser estimates the tool will hit the market this quarter. “The goal is for Emser Tile to be on the cutting edge of technology,” said Barbara Haaksma, vice president of marketing. “We will be able to take this tool wherever we need to because it is digital. Eventually we will be able to have customers design their future kitchen in their current kitchen.” For more information, visit www.emser.com.

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CHAMELEON POWER SHOWCASES NEXT GENERATION VIRTUAL DESIGN TECHNOLOGY AT NEOCON 2017

Novi, MI Chameleon Power, the market leader in 2D and 3D web and mobile visualization and design technologies is bringing virtual reality (VR) to NeoCon June 12-14 at The Mart in Chicago.

Chameleon Power will be walking NeoCon and talking about VR, product simulation and color visualization tools and how brands can benefit. Virtual reality demonstrations will be provided for show attendees using VR gear for a fully immersive experience. Chameleon’s visualization platforms span the gamut for virtual design and specification.

“As our suite of visual and virtual technologies continue to evolve, we are excited to showcase them to the Neocon audience,” said Dan Dempsey, President and CEO of Chameleon Power. “The design community benefits greatly from the advances in technology, and our latest tools take interior and building design to the next level." For more information, contact Phil Kenyon, V.P. Color Solutions: philk@chameleonpower.com, phone: 908-901-0868, or Jack Yurich, Director of Sales: jacky@chameleonpower.com, phone: 330-987-7238.

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About Chameleon Power: Headquartered in Novi, Michigan, Chameleon Power is the leading Web technology provider to the home building and decorating industry. Chameleon Power has provided visualization and e-commerce solutions to the home building and remodeling industries since 1998. Chameleon Powered Web sites create virtual showrooms that provide a seamless connection between manufacturers, e-tailers and consumers. For more information, visit www.chameleonpower.com.

Building the Perfect Palette

Chameleon Power, the leading global provider of visualization software technologies, has enjoyed widespread acceptance of its color palette development engine, Chromalyzer. The palette building application aids product manufacturers in the development of the ideal color palette for their product suite. Leading manufacturers across many product categories have embraced the technology for internal use.

“The importance of color in the process of design, packaging and production is impossible to understate. Color speaks to everyone in ways which are emotional, physiological, and sociological,” said Phil Kenyon, Vice President of Color Solutions. “Our tools help companies save time and reduce cost when developing the perfect color offering for their clients. This will enhance Chameleon’s solutions and increase their importance in the commercial and residential design and specification arenas.”

The Chromalyzer application is ideal for benchmarking colors in a three-dimensional graph to allow product designers and color specialists to plot their product color set and evolve compared to competitors and color forecasts.

“Discriminating customers use our technology to make the best decision. Color accuracy and the ability to analyze the color space of products dramatically enhances our value with certain sectors of the residential and commercial design arenas,” said Dan Dempsey, President and CEO of Chameleon Power. “Our vast color knowledge and tremendous grasp for color science make Chromalyzer a natural fit for our suite of solutions."

Chromalyzer’s tool suite enables manufacturers to make more informed decisions when selecting colors for their product ranges and forms a vital bridge between the desires of the color stylists and the needs of the color lab for production. A new color harmonizing technology is also in development that will take the visualization industry by storm, providing a much needed metric to help users choose perfect combinations. This model is ideal for deployment in all digital media applications. Chameleon will be announcing the suite of tools to existing and prospective customers throughout June and July.

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About Chameleon Power: Headquartered in Novi, Michigan, Chameleon Power is the leading Web technology provider to the home building and decorating industry. Chameleon Power has provided visualization and e-commerce solutions to the home building and remodeling industries since 1998. Chameleon Powered Web sites create virtual showrooms that provide a seamless connection between manufacturers, e-tailers and consumers. For more information, visit www.chameleonpower.com.