News & Developments

7 Benefits of Using Visualization Technology in the Sales Process

June 2022 | PRESS RELEASE

Chameleon Power’s visualization software is an extremely effective bridge between the "shopping and thinking about a project" to the final decision to buy. In particular, this is a game changer for the home construction and building supply industries where projects have decades-long lifespans.

Do the Colors You Choose Tell the Right Story?

May 2022 | PRESS RELEASE

Using the right colors, materials, and finishes for exterior design is critical to building design, and the PAC Visualizer by Chameleon Power makes it easy to find the right combination of colors and finishes for a project.

Hyphen Solutions Acquires Chameleon Power

February 2022 | PRESS RELEASE

Hyphen Solutions announced that it has acquired all of the assets of Chameleon Power, which includes web visualizers, photo upload tools, 3D, VR, AR home renderings and visual product configurators.

Duradek™ Expands the Dek-Vision Tool for Vinyl Decking Makeovers

November 2021 | PRESS RELEASE

Deck makeovers don’t get any easier than with the Duradek Dek-Vision tool. Partnering with Chameleon Power, the leader in deck design and visualization technologies, Duradek contractors and homeowners utilize the tool to simplify and expedite deck color decisions.

Ace Hardware Elevates Paint Decisions with AI-Based Visualization Technology

October 2021 | PRESS RELEASE

Exploiting the latest AI (artificial intelligence) technologies, Ace Hardware – the helpful place - has launched a next-generation platform to help customers with the hardest part of a paint project: choosing their color.

Railing Design Goes Virtual with Visualization Technology

October 2021 | PRESS RELEASE

Key-Link Fencing & Railing, a leading manufacturer of aluminum railing systems for residential and commercial applications, has partnered with Chameleon Power, the leader in photographic visualization solutions, to provide a next-generation visualization experience for its customers.

Handcrafted Table Design Made Easy with Visualization Technology

July 2021 | PRESS RELEASE

Selling handcrafted custom tables online has been enhanced by visualization technologies. Utilizing Chameleon Power’s robust visualization platform, Vermont Farm Table has taken table design and selection to another level.

Innovations in Color Marketing Technology Seminar

North Carolina State University |
Color Science and Imaging Labs

April 2021 | PRESS RELEASE

Chameleon Power’s Phil Kenyon was honored to join Professor Shamey at North Carolina State University as a guest lecturer on the topic of Innovations in Color Marketing Technology and Chromalyzer.

Customers and Pros Move Quickly on Projects with The Tile Shop Visualizer

April 1, 2021 | PRESS RELEASE

The Tile Shop is getting rave reviews on their new tile visualizer. “Customers quickly get moving on their projects and see their products come to life with an intuitive and easy-to-use tool,” said Jill Byrnes, The Tile Shop Director of Marketing and Communications.

Online Visualizer Sells New Products Without Samples

Aqua Magazine | Tara Manufacturing

March 26, 2021 | PRESS RELEASE

A client saw a new product in the visualizer and said “I want that one!” “When I told them I didn’t have a sample, they said that didn’t matter,” said Val Simoncic, owner of Carolina Pool and Spa.

Lehigh Valley Kitchen and Bath Remodel Company Partners with Chameleon Power, a Leader in Photographic Visualization Technology

Kitchen Magic

February 2, 2021 | PRESS RELEASE

Kitchen Magic, the premier Lehigh Valley based kitchen and bath remodeling firm, has partnered with Chameleon Power, a leading innovator in photorealistic 2D and 3D digital design tools.

Bloomin’ Blinds Caps Off Impressive Year of Growth & Innovation with Launch of Window Treatment Visualizer

December 23, 2020 | PRESS RELEASE

Bloomin’ Blinds, a leading window treatment franchise, continues to innovate and enhance the customer experience through the recent roll out of its Window Treatment Visualizer tool...

Impressions Flooring Collection Releases Room Visualizer

November 11, 2020 | PRESS RELEASE

Impression Flooring Collection collaborated with a visualization company to provide a new tool for homeowners to view a series of colors from Impression Flooring Collection and the Summit Collection in their home before they buy.

LP Outdoor Building Solutions Shed Visualizer

September 9, 2020 | PRESS RELEASE

LP Outdoor Building Solutions has partnered with Chameleon Power to create a customizable 3D virtual shed shopping experience...

Metroflor Launches Interactive Design Tool

May 7, 2020 | PRESS RELEASE

This visualization tool allows you to virtually create your floor design online, see it in a room, determine the material requirements, and order the floor you have designed.

SNA Displays’ New LED Display Visualization Tool

SNA DISPLAYS

April 23, 2020 | PRESS RELEASE

SNA Displays launches Envision, the digital display industry’s newest visualization tool which allows users to virtual design display projects in a variety of standard and custom environments.

Visualization Science for Cosmetics

March 6, 2020 | PRESS RELEASE

Chameleon Power worked with Estee Lauder on the development of a new program for their Clinique | Shade Match Science - Even Better Make Up and Even Better Pop Lip Colour Foundation program.



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Auto-masking Technology Takes Roofing Center Stage

March 6, 2020 | PRESS RELEASE

Chameleon Power’s visualization software suite for the roofing industry took a giant leap forward in 2019 with the launch of its next generation auto-masking technology. Code-named RoofVision, the patent-pending machine learning technology has dramatically improved roofing selection for roofer and homeowner.

Homebuyer Design Tool Simplifies Process For Buyer and Builder

February 14, 2020 | PRESS RELEASE

Chameleon Power’s visualization software suite for home builders has advanced to the buyer level with a simple, intuitive, DIY-type solution that makes the building process enjoyable for buyer and homebuilders alike. The BuilderVision web tool combines photographic visualization, color boards, check list and pricing modules...

Technology: Digital marketing, software companies make their presence known at TISE

February 9, 2020 | NEWS

Chameleon Power specializes in visualization software. At TISE, the company showcased its RoomVision, View In My Room, and Color Harmonizer.

Flooring Dealers Selling With Web Technology

January 24, 2020 | PRESS RELEASE

Chameleon Power, the leading global provider of visualization software tools to the flooring industry, has launched a flooring dealer tools suite that helps dealers sell more flooring. The RoomVision™ tool suite integrates into the dealer website and retail environment and simplifies the process of flooring selection for the homeowner.

Home Builders Saving Money On Design Consultations

January 14, 2020 | PRESS RELEASE

Chameleon Power’s visualization software suite for home builders is saving time and money with the design consultation. Wayne Homes, a custom on-your-lot home builder, has experienced a 75% reduction in time spent with the buyer post-sales utilizing the Chameleon visualization and selections suite...

Chromalyzer Web Builds The Perfect Palette For Suppliers

December 20, 2019 | PRESS RELEASE

Chameleon Power, the leading global provider of color visualization software tools, has launched its next generation color benchmarking engine, Chromalyzer. The new tool offers many improvements over the current color engine that is used globally by hundreds of thousands of colorists, product design and merchandising professionals...

Paint Apps and Color Tools

November 24, 2019 | NEWS

Chameleon Power is a technology company that is not selling paint, so they know what apps and PCs can be made to display — they keep up with the possibilities.

Floor Cover News – AR/VR Changes Everything

August 19, 2019 | NEWS

The use of technology continues to give retail customers new opportunities to see flooring in their home before committing to a purchase.

Digital Solutions for the Fabricator

July 2, 2019 | NEWS

CounterVision by Chameleon Power is a visualization tool and service that generates leads and helps buyers with the buying decision.

Stonhard Launches Color Visualizer Tool for Website Visitors

June 5, 2019 | NEWS

Stonhard, leading manufacturer and installer of seamless floors, unveiled today the Stonhard Color Visualizer, a new interactive design tool available on its website www.stonhard.com.

Innovative Products: Chameleon Power Photo+Measure

May 31, 2019 | NEWS

Until recently, contractors needed 3D models of already-existing homes to help homeowners visualize how new materials would look. To accurately price those materials, the contractors had to drag out the ladder and take measurements by hand. No longer, thanks to Chameleon Power, who recently introduced Photo+Measure—the industry’s first ...

Outer Limits: Exterior Products to Improve Your Curb Appeal

May 30, 2019 | NEWS

Using Chameleon Power’s Photo + Measure tool, contractors can take their projects to the next level.

Roofing Contractor's Editor’s Choice 2019

May 13, 2019 | NEWS

Chameleon Power, a leading provider of visualization technology and tools in the roofing industry, showcased its next generation of photographic 2D, 3D, Virtual Reality (VR) and Augmented Reality (AR) products at IRE in Nashville. The star of the show in the Music City was the roofing industry’s first photographic visualization and measurement tool, Photo+Measure, which ...

Big Box Tile Selection Goes Virtual

April 01, 2019 | PRESS RELEASE

Chameleon Power’s innovative new Virtual Reality (VR) tool gives tile companies the ability to quickly and easily improve their presence inside home improvement stores. Chameleon’s latest VR experience places the user inside of a Home Depot and gives them the ability to design the layout of the store and select and choose products to view ...

Integrated Builder Suite Connects Lead Generation, Selections and Visualization Into One Solution

March 01, 2019 | PRESS RELEASE

Homebuilders are striving to lower costs of builds, while adding efficiencies and enhancing the relationship with the buyer. BuilderVision™, the latest homebuilding solution from Chameleon Power, the leader in customer-facing visualization solutions, provides the ultimate solution for addressing the builders needs and goals. The new ...

Virtual Remodeler Tool Makes it Easy to Customize Home Exteriors

February 19, 2019 | NEWS

Boral Building Products offers one of the industry’s most comprehensive lineups of exterior products, including engineered composite siding, stone siding, trim, and shutters, ideal for creating nearly any desired style and look. Now the company is making it easier than ever for homeowners to achieve the design of their dreams with the launch of the ...

Virtual Selection Tool Significantly Reduces Design Consultation Time for Builders

February 06, 2019 | PRESS RELEASE

Design centers are used by builders to assist clients in making design decisions throughout the build process. However, it can often be time consuming and requires the builder and client to spend hours reviewing and selecting products for their custom home. Chameleon Power, the leading provider of visualization technologies, created a time-saving ...

Photo+Measure on Display at The International Roofing Expo Booth #3117

February 05, 2019 | PRESS RELEASE

Chameleon Power, the leading provider of visualization technologies, will be exhibiting its next generation visualization technologies for the roofing industry at Booth #3117 of The International Roofing Expo in Nashville. On display at Chameleon’s booth will be photographic 2D, 3D, Virtual Reality (VR) and Augmented Reality (AR) tools ...

Virtual Selection Tool Significantly Reduces Design Consultation Time for Builders

February 02, 2019 | NEWS

Design centers are used by builders to assist clients in making design decisions throughout the build process. However, it can often be time consuming and requires the builder and client to spend hours reviewing and selecting products for their custom home. Chameleon Power, the leading provider of visualization ...

Photographic Visualization and Measurements for Exterior Home Design

January 23, 2019 | PRESS RELEASE

Contractors have grown accustomed to using 3D models for measurements of projects. Homeowners prefer visualizing and decorating photos of their own homes. Chameleon Power has launched the industry’s first photographic visualization and measurement tool, Photo+Measure. Photo+Measure is the latest of several ...

Photographic Visualization and Measurements for Exterior Home Design

January 24, 2019 | NEWS

Contractors have grown accustomed to using 3D models for measurements of projects. Homeowners prefer visualizing and decorating photos of their own homes. Chameleon Power has launched the industry’s first photographic visualization and measurement tool, Photo+Measure. Photo+Measure is the ...

Chameleon Power Launches Photographic Exterior Measurement Tool

January 23, 2019 | NEWS

Chameleon Power has launched a photographic visualization and measurement tool called Photo+Measure. Photo+Measure is the latest of several technologies and services that Chameleon Power provides to the remodeling and decorating industries. The solution provides a combination of a ...

Advanced Visualization Technology Showcased at The International Surface Event

January 21, 2019 | NEWS

Chameleon Power will be exhibiting its advanced visualization technologies at Booth #6573 of The International Surface Event in Las Vegas from January 23-25. On display at Chameleon’s booth will be photographic 2D, 3D, Virtual Reality (VR), and Augmented Reality (AR) tools. In addition, multiple ...

Advanced Visualization Technology Showcased at The International Surface Event

January 09, 2019 | NEWS

Chameleon Power, the leading provider of visualization technologies, will be exhibiting its advanced visualization technologies at Booth #6573 of The International Surface Event in Las Vegas. On display at Chameleon’s booth will be photographic 2D, 3D, Virtual Reality (VR) and Augmented Reality (AR) ...

Advanced Visualization Technology Showcased at The International Surface Event

January 09, 2019 | PRESS RELEASE

Chameleon Power, the leading provider of visualization technologies, will be exhibiting its advanced visualization technologies at Booth #6573 of The International Surface Event in Las Vegas. On display at Chameleon’s booth will be photographic 2D, 3D, Virtual Reality (VR) and Augmented Reality (AR) tools. In addition, multiple ...

Chameleon Power to Showcase at TISE 2019

January 09, 2019 | NEWS

Chameleon Power will be exhibiting its visualization technologies at Booth #6573 of The International Surface Event in Las Vegas. On display at Chameleon’s booth will be photographic 2D, 3D, Virtual Reality (VR) and Augmented Reality (AR) tools. In addition, multiple flooring manufacturers will be displaying new products using ...

Flooring Industry Has Evolved Its Technology To The Next Level

January 07, 2019 | PRESS RELEASE

Visualization is revolutionizing the way companies sell products at retail, online and in the customers’ homes. Chameleon Power, the leader in photorealistic visualization technology for the building, remodeling and home décor industries, covers the gamut in platforms from web visualization to Virtual Reality (VR), Augmented Reality (AR) and mobile ...

Flooring Industry Has Evolved Its Technology To The Next Level

January 07, 2019 | NEWS

Visualization is revolutionizing the way companies sell products at retail, online and in the customers’ homes. Chameleon Power, the leader in photorealistic visualization technology for the building, remodeling and home décor industries, covers the gamut in platforms from web visualization to Virtual Reality (VR) ...

Chameleon Power Takes Technology to Next Level

January 07, 2019 | NEWS

Visualization is revolutionizing the way companies sell products at retail, online and in the customers’ homes. Chameleon Power covers the gamut in platforms from web visualization to Virtual Reality (VR), Augmented Reality (AR) and mobile platforms. Adding to the suite of technologies, Chameleon has upgraded ...

Chameleon Power Unveils Automated Process for Photorealistic Images

December 21, 2018 | NEWS

Chameleon Power, a visualization technology company, has unveiled a new automated process that can deliver thousands of photorealistic images to furniture retailers. “We can provide everything from photography and product preparation, to scene preparation ...

Visualization Technology Lowers Cost of Installation, Lifestyle Shots

December 19, 2018 | NEWS

Chameleon Power, a leader in visualization technologies and services, provides an automated process that lowers the cost and shortens the timeline of delivering digital assets to customers...

Automation Lowers Cost of Installation and Lifestyle Shots

December 19, 2018 | PRESS RELEASE

Retailers and online merchants are mandating lifestyle and installation shots from their suppliers, which can be quite a challenge if the supplier hasn’t gone digital. Chameleon Power, the leader in visualization technologies and services, provides an automated process that lowers the cost and shortens the timeline to delivering digital assets to the customers ...

Color Preference Platform Based on Physiological Responses

December 18, 2018 | NEWS

A company specializing in visualization technologies has developed a logic-based algorithm to help better identify color preferences. The Color Harmony Engine from Chameleon Power analyzes colors to help determine choices that are most complementary to the eye. The engine provides accurate color ...

Color Harmonizing Platform Uses Color Science to Simplify Decisions

December 12, 2018 | NEWS

Technology is changing the way customers search for, specify and use color. Chameleon Power, a leader in visualization technologies, offers an advanced Color Harmony Engine that provides color recommendations based on time-tested color science...

Color Harmonizing Platform Simplifies Decisions

December 12, 2018 | PRESS RELEASE

Technology is changing the way customers search for, specify and use color. Chameleon Power, the leader in visualization technologies, offers an advanced Color Harmony Engine that provides accurate color recommendations based on time-tested color science. The Color Harmonizing Engine analyzes colors to help determine color choices that ...

Chameleon Power Offers Color Harmonizing Tool

December 12, 2018 | NEWS

Technology is changing the way customers search for, specify and use color. Chameleon Power announced its offering of an advanced Color Harmony Engine that provides accurate color recommendations based on time-tested color science. The Color Harmonizing Engine analyzes colors to help ...

Chameleon Power Uses Digital Tools for Material Selections

December 12, 2018 | NEWS

Chameleon Power, the visualization software leader across 2D, 3D, VR (virtual reality) and AR (augmented reality) platforms, has implemented digital tools that exploit architectural concepts for making material selections. The digital swatching suite can be used for exterior and interior selections during the ...

Chameleon Power Launches Digital Swatching Tools

December 11, 2018 | NEWS

Chameleon Power announced that it has implemented digital tools that exploit architectural concepts for making material selections. The digital swatching suite can be used for exterior and interior selections during the design process. According to the company, the digital swatching tool provides users with the ability ...

Digital Swatching Tools Simplify Color Decisions

December 11, 2018 | PRESS RELEASE

Chameleon Power, the visualization software leader across 2D, 3D, VR (Virtual Reality) and AR (Augmented Reality) platforms, has implemented digital tools that exploit architectural concepts for making material selections. The digital swatching suite can be used for exterior and interior selections during the design process. The digital swatching tool ...

Leading Brick Manufacturer Utilizing Technology to Promote Brick Selection

November 28, 2018 | PRESS RELEASE

Meridian™ Brick, the North American leader in the manufacturing of durable clay bricks, has launched a visualizer tool that allows users to compare different brick styles and colors to create custom residential and commercial designs. Created by Chameleon Power, the leader in visualization technologies for the ...

Major Blinds Manufacturer Utilizing Visualization to Sell Window Coverings

November 27, 2018 | PRESS RELEASE

Blinds To Go, a leading North American retailer and manufacturer of window blinds and shades, has launched a web-based visualizer tool that allows users to interact with a broad range of products to create custom room designs while at the Blinds To Go website. Developed by Chameleon Power, the leader in visualization ...

3D Repro Tool Visualization Software

November 16, 2018 | NEWS

Visualization software can enhance the user experience, change the way suppliers merchandise their products and expand the user audience. Chameleon Power, a visualization software provider across 2D, 3D, VR (Virtual Reality), and AR (Augmented Reality) platforms, has launched next generation visualization ...

Chameleon Power Launches Outdoor Visual Tool

November 14, 2018 | NEWS

Chameleon Power has launched its new 3D Repro Tool visualization technology that enhances outdoor design. Based on proprietary Chameleon technology, the 3D Repro Tool with MultiView capabilities combines photorealism with a powerful 3D visualizer to assist landscape and hardscape designers through ...

3D Repro™ Tool Changing the Game in Landscape/Hardscape Industry

November 13, 2018 | PRESS RELEASE

Visualization software can enhance the user experience, change the way suppliers merchandise their products and expand the user audience. Chameleon Power, the visualization software leader across 2D, 3D, VR (Virtual Reality) and AR (Augmented Reality) platforms, has launched next generation visualization technology ...

Chameleon Power Offers Color Technologies

November 12, 2018 | NEWS

Technology is changing the way that customers search for, specify and use color in almost every way. Chameleon Power announced that it is providing a broad suite of color technologies based on its color science-based software engines. The Chameleon software suite includes the Chromalyzer color benchmarking...

Color Technologies Changing the Rules for Suppliers, Designers and Buyers

November 12, 2018 | PRESS RELEASE

Building the perfect product palette is one of the most difficult tasks for any supplier. Technology is changing the way that customers search for, specify and use color in almost every way. Chameleon Power, the leader in visualization technologies, provides a broad suite of color technologies based on its color ...

Augmented Reality Making Lot Selection Easier for the Home Buyer

November 05, 2018 | PRESS RELEASE

Lot selection is one of the more difficult decisions for home buyers in general, the challenge can slow the building process indefinitely. Custom and spec home builders are embracing technologies that eliminate this issue. Chameleon Power, the world leader in visualization technologies, has developed an Augmented Reality (AR) tool that allows home buyers...

Next-gen visualization on display at Remodeling Show and DeckExpo

October 31, 2018 | NEWS

The Remodeling Show and DeckExpo was the venue for the latest visualization technologies available to the industry. On display were next-generation visualization tools from Chameleon Power. The Remodeling Show and DeckExpo brings together nearly 250 industry members to see and experience the latest tools...

Leading Global Paint Group Utilizing Color Technology to Advance Its Brands

October 31, 2018 | PRESS RELEASE

Color Guild, the paint industry’s leading manufacturer consortium, has embraced web and mobile technologies to help market its paint and coatings globally. The tools include web visualization, mobile visualization apps, color identification tools and digital fan decks. Developed by Chameleon Power, the world leading...

Next Generation Visualization on Display at Remodeling Show and DeckExpo

October 30, 2018 | PRESS RELEASE

The Remodeling Show and DeckExpo, the leading annual event for the remodeling and deck industries, was the venue for the latest visualization technologies available to the industry. On display were next generation visualization tools from the industry leader, Chameleon Power.

Beaulieu Canada Launches Brand Awareness Campaign

October 04, 2018 | NEWS

From Oct. 1, 2018 - Jan. 31, 2019, Beaulieu Canada will launch its “Canadian Flooring for Canadian Homes” brand awareness campaign. The new promotion will highlight Canadian-made carpets and hard surface products developed to meet Canadian needs. “It’s not about sharing a country, it’s about all the things we have...

GAF StreetBond Pavement Coatings Goes Hi-Tech With Visualization Tools

October 03, 2018 | NEWS

GAF, North America has launched a visualizer tool to help sell its StreetBond Pavement coatings which helps beautify and extend the life of surfaces made of asphalt and concrete. Created by Chameleon Power, the leader in visualization technologies ...

GAF StreetBond® Pavement Coatings Goes Hi-Tech With Visualization Tools

October 03, 2018 | PRESS RELEASE

GAF, North America’s largest roofing manufacturer, and a leading manufacturer of pavement coatings and accessories to help beautify and extend the life of surfaces made of asphalt and concrete, has launched a visualizer tool to help sell its StreetBond® Pavement coatings.

Oaks Pavers Launches Design Visualizer

September 26, 2018 | NEWS

Oaks Pavers, a paving stone and wall block manufacturer, has launched a new Landscape Design Visualizer that allows users to play with a broad range of colors, patterns and materials to create custom landscaping designs. Created by Chameleon Power, a leader in visualization technologies for the building ...

Oaks Pavers Launches Design Visualizer to Help Sell Pavers

September 11, 2018 | PRESS RELEASE

Oaks Pavers, a world-leader in paving stone and wall block manufacturing, has launched a new Landscape Design Visualizer that allows users to play with a broad range of colors, patterns and materials to create custom landscaping designs. The tool allows customers to view Oaks Pavers products using pre-made scenes, or by uploading their own projects.

AR Technology Selling Doors in the Commercial Building Industry

September 11, 2018 | PRESS RELEASE

Masonite, the world’s largest door manufacturer, is utilizing Augmented Reality (AR) to help its architects sell and specify doors. Designed by Chameleon Power, the leader in visualization technology for the building and decorating industries, the native app helps users view and select doors within actual commercial environments.

Commercial Construction & Renovation Recognize Brampton Brick Project Visualizer Created by Chameleon Power

August 30, 2018 | NEWS

Brampton Brick, a world-leader in brick and concrete stone manufacturing, has launched a new Project Visualizer that allows users to apply Brampton Brick products on pre-made scenes, or upload their own structure and visualize their...

Brampton Brick Launches Project Visualizer to Help Sell Brick and Stone

August 29, 2018 | PRESS RELEASE

Brampton Brick, a world-leader in brick and concrete stone manufacturing, has launched a new Project Visualizer that allows users to apply Brampton Brick products on pre-made scenes, or upload their own structure and visualize their design choices in a life-like digital environment.

Window & Door Recognizes Masonite’s Use of Chameleon Power Virtual Reality to Sell Doors

August 21, 2018 | NEWS

Masonite partnered with Chameleon Power to create a visualization tool to help customers with door selections. Provided by Chameleon Power, the leader in visualization technologies for the building and decorating industries, the visualizer tool enables users to choose...

Leading Door Supplier Using Chameleon Power Virtual Reality to Sell Doors

August 16, 2018 | PRESS RELEASE

Masonite, the world’s largest manufacturer of residential doors, has partnered with Chameleon Power, the leading provider of photographic visualization technologies, to create a visualization tool to help customers with door selections. The visualization tools were on display at the recent International Builders Show in Orlando.

Tarkett’s Tandus Centiva Launches Tailored Twist Collection

August 09, 2018 | PRESS RELEASE

Tarkett, a global leader in flooring products, recently debuted the Tandus Centiva Tailored Twist collection. With 162 possible combinations , Tailored Twist offers complete personalization. The designers followed key principles to create a whimsical design that is inventive and sustainable.

Chameleon Power Partners with Zillow

August 07, 2018 | NEWS

Chameleon Power, which makes visualization software for 2-D, 3-D, VR (virtual reality) and AR (augmented reality) platforms in construction, has partnered with Zillow Group Inc. as part of the new Zillow Group Advantage Program. This program allows builders and contractors in the Promoted Communities ...

Chameleon Power Advances 3D Repro with MultiView Functionality

August 03, 2018 | NEWS

Chameleon Power has advanced its 3D Repro Tool with MultiView capabilities to enhance the user experience. The 3D Repro software engine allows altering of photograph scenes with 3D products, and the MultiView feature eliminates image prep time, while allowing multiple camera angles for the viewer. The MultiView ...

Chameleon Power Partners with Zillow in Group Advantage Program

July 31, 2018 | PRESS RELEASE

Chameleon Power, the visualization software leader across 2D, 3D, VR (Virtual Reality) and AR (Augmented Reality) platforms in the new construction industries has partnered with Zillow® Group, Inc. as part of the all-new Zillow Group Advantage Program.

Chameleon Power Advances 3D Repro™ with MultiView Functionality

July 18, 2018 | PRESS RELEASE

Chameleon Power, the visualization software leader across 2D, 3D, VR (Virtual Reality) and AR (Augmented Reality) platforms, has advanced its 3D Repro™ Tool with MultiView capabilities to enhance the user experience. The 3D Repro™ software engine allows altering of photograph scenes with 3D products ...

Chameleon Power Launches Standard Builder Tool Suite

July 17, 2018 | NEWS

Chameleon Power, a provider of integrative software visualization technologies in 2D, 3D, Virtual Reality and Augmented Reality, has launched an all-new, cost-effective solution for homebuilders. The visualization suite will allow builders to utilize similar tools to some of the largest builders...

Chameleon Power Brings Technology to Flooring

July 13, 2018 | NEWS

Chameleon Power has become key in the realm of visualization software over the past 20 years. The Michigan-based technology company’s offerings range from 2D and 3D images to virtual reality (VR) and augmented reality (AR) technologies that manufacturers can use on their websites to help consumers visualize what a room will...

Chameleon Power Recognized as New Member of Zillow’s Group Advantage Program

June 14, 2018 | NEWS

As of Thursday, homebuilders who are part of Zillow Group’s paid Promoted Communities and Promoted Homes platforms are able to purchase various services to help enhance their listing content at a discounted or pre-negotiated price from one of the 12 vendors in the...

Chameleon Power Exhibits at 2018 Pacific Coast Builders Conference

July 05, 2018 | PRESS RELEASE

Chameleon Power, the leading provider of integrative software visualization technologies that “motivate homebuyers to purchase”, was excited to exhibit at the 2018 Pacific Coast Builders Conference June 27-28, 2018. Together with 349 different homebuilder exhibitors, Chameleon Power showcased the Chameleon suite of...

Chameleon Power Gives Dealers, Suppliers an Online Edge

March 09, 2018 | NEWS

If you’re not incorporating photographic visualization, virtual and augmented reality in your marketing, prospecting and lead-generation initiatives, then you’re missing out on potential sales opportunities and literally leaving money on the table. That’s according to the folks at Chameleon Power, a software company specializing...

IBS 2018: It’s a Wrap!

January 31, 2018 | NEWS

Chameleon Power joined more than 1,500 other building materials manufacturers and suppliers, and 85,000 attendees at the National Association of Home Builders’ International Builder Show (IBS) in Orlando, Florida in early January. IBS is the largest annual construction show in the world, and is a single source event for the most innovative products and technologies impacting building and remodeling for the coming year.

Digital Tools That Simplify Selections for Flooring and Surfacing Buyers and Specifiers

January 25, 2018 | PRESS RELEASE

Chameleon Power, the leader in photorealistic visualization technology for the building, remodeling and home décor industries, continues to expand its digital platforms for surfacing selection. The original 2D photographic visualization engine has transitioned into 3D, VR and AR immersive experiences.

Visualization Software for Selling and Designing Concrete Surfacing

January 19, 2018 | PRESS RELEASE

Chameleon Power, the leader in photorealistic visualization technology for the building, remodeling and home décor industries, continues to expand its digital platforms for surfacing selection. The original 2D photographic visualization engine has transitioned into 3D, VR and AR immersive experiences.

Next Generation Suite of Visualization and Selections Software Applications for Home Builders on Display at the International Builders' Show

November 28, 2017 | PRESS RELEASE

Chameleon Power, the leader in photorealistic visualization technology in 2D, 3D, Virtual Reality and Augmented Reality, will debut the next generation of its comprehensive set of software applications for home builders at the ...

Virtual Reality Isn’t Just for Gaming, It’s for Business

September 22, 2017 | PRESS RELEASE

Chameleon Power will join several other Southeast Michigan firms working in Virtual Reality, Augmented Reality and Mixed Reality at the Grand Circus-sponsored DETrealities Conferenceon October 6, 2017. Participants will share best practices and be available to provide insight and expertise to area companies and ...

Chameleon Power Showcases Next Generation Virtual Design Technology at Neocon 2017

May 26, 2017 | PRESS RELEASE

Chameleon Power, the market leader in 2D and 3D web and mobile visualization and design technologies is bringing virtual reality (VR) to NeoCon June 12-14 at The Mart in Chicago. Chameleon Power will be walking NeoCon and talking about VR, product simulation and color visualization tools and how brands can benefit.

Building the Perfect Palette

March 28, 2017 | PRESS RELEASE

Chameleon Power, the leading global provider of visualization software technologies, has enjoyed widespread acceptance of its color palette development engine, Chromalyzer. The palette building application aids product manufacturers in the development of the ideal color palette for their product suite.

Chameleon Render Services Hits 40,000

March 28, 2017 | PRESS RELEASE

Chameleon Power, the leading global provider of visualization software technologies and services, has experienced consistent growth in its render services business unit. Initially devised as a complementary service for visualization software customers, the service has expanded to several industries and user types, and in February, 2017 the number of professional renders provided surpassed 40,000.

Emser Tile, Chameleon Power test virtual reality tool

March 06,2017 | NEWS

Emser Tile and Chameleon Power gave Surfaces attendees a “virtual” first look at an innovative tool that allows consumers to browse through products using high-tech goggles and sophisticated software. The program essentially lets users design their household in the virtual world to see what the final product will look like prior to purchase and installation.

Chameleon Power Introduces State-of-the-Art 3D VR Technology at Globalshop

March 01, 2017 | PRESS RELEASE

Armstrong Flooring Inc., a global leader in the design and manufacture of commercial and residential flooring solutions, will showcase best in class VR technology at the GlobalShop trade show in Las Vegas starting on March 28, 2017. Booth visitors will be able to virtually enter a retail or commercial scene and change the flooring pattern and product material...

Chameleon's 3D / VR Technology showcased in Fort Wayne, IN

February 07,2017 | NEWS

Chameleon VP of Research and Development, Bill Westrick demonstrates our revolutionary new virtual reality home design tool in a video with the Fort Wayne Journal-Gazette!

Color Expert Phil Kenyon Works With Mapei

May 17,2018 | NEWS

We worked with Mapei over the course of several months to assist in the evaluation of the existing Mapei grout palette with the goal of identifying colors in the existing palette that should be considered for obsolescence and to replace these and or increase the palette such that it included the most relevant legacy colors and added new colors that would be more relevant for currently popular flooring products and future seasonal forecasts.

Chameleon Features in Smart Home 2016

May 15, 2016 | NEWS

Chameleon’s paint and color visualizer created for Sherwin-Williams is featured as a part of HGTV’s Smart Home 2016. Play the video to check it out in their latest TV spot!