January 25, 2018
PRESS RELEASE

Contact Emily Fogleman
Inside Sales & Marketing |
Chameleon Power
o | 248.912.0345
e | emilyf@chameleonpower.com



Digital Tools That Simplify Selections for Flooring and Surfacing Buyers and Specifiers

Novi, MI (January 25, 2018) Chameleon Power, the leader in photorealistic visualization technology for the building, remodeling and home décor industries, continues to expand its digital platforms for surfacing selection. The original 2D photographic visualization engine has transitioned into 3D, VR and AR immersive experiences.

Visualization applications for surfaces run in any digital environment, including 2D web or mobile, 3D web or mobile, VR and AR. Examples of Chameleon Power applications for surfaces in action can be viewed here:




“Surfacing selections can be some of the most challenging decisions of a decorating or construction project,” said Dan Dempsey, President and CEO of Chameleon Power. “During the decision-making process, customers gain information and consider options in many places – web sites, in-store showrooms, design centers, in discussions with the contractor. We’ve built our applications to add value to each of these interactions, on the right platform, from web to mobile, to VR and AR.”

Chameleon Power technologies dramatically increase customer engagement, and make buyers comfortable with their decisions more quickly. Chameleon Power platforms are utilized by the leading suppliers and trade professionals in the flooring and surfacing industries.

Chameleon Power software can be viewed at The International Surfaces Event, on January 30-31, by appointment.


About Chameleon Power

Chameleon Power is the leader in photorealistic visualization in 2D, 3D, Virtual Reality and Augmented Reality. Chameleon Power applications help businesses speed sales conversions by enabling their customers to configure, see and experience choices in a life-like digital environment. Chameleon Power’s visualization engine employs proprietary color and appearance technology, and incorporates a robust content management system to facilitate seamless image and product data utilization across all mobile and web platforms.

Chameleon Power visualizers are used by category-leading companies in building, remodeling, construction and home décor, and are being adopted in all industries where visualization is critical to the purchase decision. For more information visit chameleonpower.com or follow us @chameleon_power on Twitter and on LinkedIn.


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