November 27, 2018
PRESS RELEASE

Contact Emily Fogleman
Inside Sales & Marketing |
Chameleon Power
o | 248.912.0345
e | emilyf@chameleonpower.com



Major Blinds Manufacturer Utilizing Visualization to Sell Window Coverings

Cutting Edge Visualization Software Helps Blinds To Go Sell Blinds

Novi, MI (November 27, 2018) Blinds To Go, a leading North American retailer and manufacturer of window blinds and shades, has launched a web-based visualizer tool that allows users to interact with a broad range of products to create custom room designs while at the Blinds To Go website. Developed by Chameleon Power, the leader in visualization technologies in the building and decorating industries, the tool helps customers to visualize different blinds and shades using pre-made room scenes, or by uploading their own projects.

Users can select from a variety of different Blinds To Go products, and apply them to different pre-made room scenes including bathrooms, bedrooms, dining rooms, family rooms, kitchens and living rooms. Users can also upload their own room photo to visualize any Blinds To Go blinds or shades in their own design space.

“This window coverings industry can benefit greatly from the use of visualizers to help sell their products,” said Dan Dempsey, President of Chameleon Power. “Blinds To Go is an industry leader, and leaders typically embrace our technologies to differentiate themselves from their competitors. We’re happy to partner with Blinds To Go to provide this to their customers.”

Chameleon Power visualizers shorten the design cycle and enhance customer satisfaction. Websites that utilize Chameleon visualizers enjoy increased user time of more than 3X and sales increases of more than 75%.

To view the Blinds To Go Visualizer, visit http://blindstogo.chameleonpower.com/


About Blinds To Go

The leading retailer and manufacturer of window blinds and shades in North America, Blinds To Go superstores offer consumers the largest selection of custom-made blinds and shades at low, factory-direct prices. Every superstore is staffed with an expertly trained team that works closely with customers to find creative solutions for their window decorating needs. Our employees ensure every customer is 100% satisfied and their custom-made window treatments are available for pick-up within 48 hours.

Blinds To Go brand blinds and shades are of the highest quality and are currently manufactured in the company’s 100,000 square foot plants in Lakewood, New Jersey and Montreal, Quebec. The company currently operates over 84 superstores throughout the eastern United States, the Midwest and Canada under the Blinds to Go brand name (except in Quebec, where it operates under the Le Marché du Store brand name). For more information visit www.blindstogo.com.


About Chameleon Power

Chameleon Power is the leader in photorealistic visualization in 2D, 3D, Virtual Reality and Augmented Reality. Chameleon Power applications help businesses speed sales conversions by enabling their customers to configure, see and experience choices in a life-like digital environment. Chameleon Power’s visualization engine employs proprietary color and appearance technology, and incorporates a robust content management system to facilitate seamless image and product data utilization across all mobile and web platforms.

Chameleon Power visualizers are used by category-leading companies in building, remodeling, construction and home décor, and are being adopted in all industries where visualization is critical to the purchase decision. For more information visit chameleonpower.com or follow us @chameleon_power on Twitter and on LinkedIn.


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