May 17, 2016
Inside Sales & Marketing |
o | 248.912.0341
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Color Expert Phil Kenyon Works With Mapei
One of Chameleon’s resident Color Experts, Phil Kenyon helped maximize Mapei’s color palette for grout.
Novi, MI | May 17, 2016
Emser Tile and Chameleon Power gave Surfaces attendees a “virtual” first look at an innovative tool that allows consumers to browse through products using high-tech goggles and sophisticated software. The program essentially lets users design their household in the virtual world to see what the final product will look like prior to purchase and installation.
Phil describes his experience with Mapei:
We worked with Mapei over the course of several months to assist in the evaluation of the existing Mapei grout palette with the goal of identifying colors in the existing palette that should be considered for obsolescence and to replace these and or increase the palette such that it included the most relevant legacy colors and added new colors that would be more relevant for currently popular flooring products and future seasonal forecasts.
The process involved the use of the Chromalyzer program to provide objective analysis of the existing Mapei palette in terms of how well balanced the collection was when viewed in a 3 dimensional color space, and how it compared against palettes offered from competitors.
Furthermore in conjunction with Mapei we introduced color data for a number of tile products that were considered to be currently extremely important in the flooring ranges of key retail clients, as well as those products that were included in key trend forecasts.
This data allowed us to identify those areas in color space where clients would need to have grout colors that would either complement or harmonize with high volume flooring products. A color palette that would be comprehensive and balanced and would meet the needs and expectations of commercial and retail consumers with a range of 40 colors that would most effectively cover the gamut of the materials that it would be used in conjunction with.
About Chameleon Power
Chameleon Power is the leader in photorealistic visualization in 2D, 3D, Virtual Reality and Augmented Reality.
Chameleon Power applications help businesses speed sales conversions by enabling their customers to configure, see and experience choices in a life-like
digital environment. Chameleon Power’s visualization engine employs proprietary color and appearance technology, and incorporates a robust content
management system to facilitate seamless image and product data utilization across all mobile and web platforms.
Chameleon Power visualizers are used by category-leading companies in building, remodeling, construction and home décor, and are being adopted in all industries where visualization is critical to the purchase decision. For more information visit chameleonpower.com or follow us @chameleon_power on Twitter and on LinkedIn.