March 01, 2017

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Chameleon Power Introduces State-of-the-Art 3D VR Technology at Globalshop

Novi, MI (March 01, 2017) - Armstrong Flooring Inc., a global leader in the design and manufacture of commercial and residential flooring solutions, will showcase best in class VR technology at the GlobalShop trade show in Las Vegas starting on March 28, 2017. Booth visitors will be able to virtually enter a retail or commercial scene and change the flooring pattern and product material for a variety of interior scenes. The 3D VR tool, provided by Chameleon Power, an industry leader in visualization technologies for the building and design industries, delivers the most immersive virtual reality experience available.

The new Armstrong VR Flooring Visualizer is built on the highest end computer and headset platforms, driven by best in class graphics and headset technology. Users are able to create the ideal flooring outcome in an extremely immersive experience, specifying Armstrong’s diverse palette of flooring in select commercial room scenes.

“Armstrong is a world leader in flooring solutions and it stands to reason they would lead in flooring technology,” said Dan Dempsey, CEO of Chameleon Power. “Being the first to market with VR solutions gives Armstrong a marketing advantage and we are excited to be their partner and provider.”

The VR solution will be available at the GlobalShop booth for use by booth visitors, and deployed at Armstrong facilities for use by sales and marketing personnel and customers.

About Chameleon Power

Chameleon Power is the leader in photorealistic visualization in 2D, 3D, Virtual Reality and Augmented Reality. Chameleon Power applications help businesses speed sales conversions by enabling their customers to configure, see and experience choices in a life-like digital environment. Chameleon Power’s visualization engine employs proprietary color and appearance technology, and incorporates a robust content management system to facilitate seamless image and product data utilization across all mobile and web platforms.

Chameleon Power visualizers are used by category-leading companies in building, remodeling, construction and home décor, and are being adopted in all industries where visualization is critical to the purchase decision. For more information visit or follow us @chameleon_power on Twitter and on LinkedIn.

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