March 28, 2017

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Inside Sales & Marketing |
Chameleon Power
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Building the Perfect Palette

Novi, MI (March 28, 2017) Chameleon Power, the leading global provider of visualization software technologies, has enjoyed widespread acceptance of its color palette development engine, Chromalyzer. The palette building application aids product manufacturers in the development of the ideal color palette for their product suite. Leading manufacturers across many product categories have embraced the technology for internal use.

“The importance of color in the process of design, packaging and production is impossible to understate. Color speaks to everyone in ways which are emotional, physiological, and sociological,” said Phil Kenyon, Vice President of Color Solutions. “Our tools help companies save time and reduce cost when developing the perfect color offering for their clients. This will enhance Chameleon’s solutions and increase their importance in the commercial and residential design and specification arenas.”

The Chromalyzer application is ideal for benchmarking colors in a three-dimensional graph to allow product designers and color specialists to plot their product color set and evolve compared to competitors and color forecasts.

“Discriminating customers use our technology to make the best decision. Color accuracy and the ability to analyze the color space of products dramatically enhances our value with certain sectors of the residential and commercial design arenas,” said Dan Dempsey, President and CEO of Chameleon Power. “Our vast color knowledge and tremendous grasp for color science make Chromalyzer a natural fit for our suite of solutions."

Chromalyzer’s tool suite enables manufacturers to make more informed decisions when selecting colors for their product ranges and forms a vital bridge between the desires of the color stylists and the needs of the color lab for production. A new color harmonizing technology is also in development that will take the visualization industry by storm, providing a much needed metric to help users choose perfect combinations. This model is ideal for deployment in all digital media applications. Chameleon will be announcing the suite of tools to existing and prospective customers throughout June and July.

About Chameleon Power

Chameleon Power is the leader in photorealistic visualization in 2D, 3D, Virtual Reality and Augmented Reality. Chameleon Power applications help businesses speed sales conversions by enabling their customers to configure, see and experience choices in a life-like digital environment. Chameleon Power’s visualization engine employs proprietary color and appearance technology, and incorporates a robust content management system to facilitate seamless image and product data utilization across all mobile and web platforms.

Chameleon Power visualizers are used by category-leading companies in building, remodeling, construction and home décor, and are being adopted in all industries where visualization is critical to the purchase decision. For more information visit or follow us @chameleon_power on Twitter and on LinkedIn.

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