Chameleon Power Recognized as New Member of Zillow’s Group Advantage Program

Novi, MI | June 14, 2018

By Veronika Bondarenko

As of Thursday, homebuilders who are part of Zillow Group’s paid Promoted Communities and Promoted Homes platforms are able to purchase various services to help enhance their listing content at a discounted or pre-negotiated price from one of the 12 vendors in the company’s new Advantage Program.

Zillow Group launched its Promoted Communities advertising program in 2016 as a way of tapping into a revenue stream from high-volume builders who post new-home listings on its websites. Zillow charges builders (or their agents) with 150 or more closings per year to join Promoted Communities in order for their listings to appear.

This allows builders to feed agent-represented listings to sites such as Zillow and Trulia, a change that gave builders more exposure but caused some concern from impacted companies and agents who represent them.

Now, the new Zillow Group Advantage Program, exclusive to the company’s homebuilder customers, will be able to boost their listings with services such as interactive floor and site plans, apps, 3D renderings, virtual tours and web design at discounted rates, according to the company.

“At launch, our builder customers can work with the following vendors across content, CRM, reviews and web development categories at discounted rates: Alpha Vision, Biorev, Chameleon Power, INseARCH Digital Studio, MediaLab, Rendering House, Renoworks, Lasso, Avid Ratings, Builder Designs, O’Neil Interactive, and Rearview Advertising,” the company said in a press release.

“With the Zillow Group Advantage Program, we are able to provide builders access to services that will better their listings and ultimately help them standout from their greatest competition, resale homes,” said Lucy Wohltman, vice president of sales-new construction at Zillow Group, in a statement.

The company has dubbed Advantage as a “builder incentive program.” Asked whether it had created the program in response to customer complaints about having to pay for new-home listing exposure, Zillow did not respond by publication time. We will update this story when we hear back.

More information about the program is available here.

About Chameleon Power

Chameleon Power is the leader in photorealistic visualization in 2D, 3D, Virtual Reality and Augmented Reality. Chameleon Power applications help businesses speed sales conversions by enabling their customers to configure, see and experience choices in a life-like digital environment. Chameleon Power’s visualization engine employs proprietary color and appearance technology, and incorporates a robust content management system to facilitate seamless image and product data utilization across all mobile and web platforms.

Chameleon Power visualizers are used by category-leading companies in building, remodeling, construction and home décor, and are being adopted in all industries where visualization is critical to the purchase decision. For more information visit chameleonpower.com or follow us @chameleon_power on Twitter and on LinkedIn.