August 21, 2018

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Window & Door Recognizes Masonite’s Use of Chameleon Power Virtual Reality to Sell Doors

Novi, MI | August 21, 2018

Masonite partnered with Chameleon Power to create a visualization tool to help customers with door selections.

Provided by Chameleon Power, the leader in visualization technologies for the building and decorating industries, the visualizer tool enables users to choose from a variety of Brampton Brick products in brick, stone, trim and roofing.

Chameleon Power created a combination virtual reality and mobile app to allow users to define style and preferences, and view and select doors within the 3D/VR app. Users can choose from the full selection of Masonite doors, select different types, styles, colors and sizes, to find a door that perfectly suits their needs.

Masonite uses a lifestyle and interest quiz to profile customers, then offers a targeted selection of products that matches the customer’s profile. The Chameleon VR and iPad app tools allow the customer to view their choices within photorealistic outcomes that can be deployed on mobile devices, VR-enabled computers and on large screen, web-based kiosks in sales centers and online.

About Chameleon Power

Chameleon Power is the leader in photorealistic visualization in 2D, 3D, Virtual Reality and Augmented Reality. Chameleon Power applications help businesses speed sales conversions by enabling their customers to configure, see and experience choices in a life-like digital environment. Chameleon Power’s visualization engine employs proprietary color and appearance technology, and incorporates a robust content management system to facilitate seamless image and product data utilization across all mobile and web platforms.

Chameleon Power visualizers are used by category-leading companies in building, remodeling, construction and home décor, and are being adopted in all industries where visualization is critical to the purchase decision. For more information visit or follow us @chameleon_power on Twitter and on LinkedIn.

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