September 11, 2018

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AR Technology Selling Doors in the Commercial Building Industry

Novi, MI (September 11, 2018) Masonite, the world’s largest door manufacturer, is utilizing Augmented Reality (AR) to help its architects sell and specify doors. Designed by Chameleon Power, the leader in visualization technology for the building and decorating industries, the native app helps users view and select doors within actual commercial environments.

A first of its kind for the door industry, the Chameleon Power AR application, was on display at the recent DHI Trade Show in Baltimore. “Partnering with the leading door manufacturer, we wanted to ensure that the AR tool was a unique example of the Chameleon Power technology we have to offer,” said Dan Dempsey, President of Chameleon Power. “Augmented Reality is quickly becoming a standard in many industries, and we’re happy to provide the AR experience to Masonite customers.”

Chameleon Power’s Virtual Reality (VR) technology helps builders and remodelers work with potential clients to select Masonite doors for specific projects. The user can choose from a huge selection of Masonite doors, with different colors, trends and design options. In utilizing our next generation 3D applications, customers can create photo-realistic outcomes in a life-like digital environment.

To view the tool, visit

About Chameleon Power

Chameleon Power is the leader in photorealistic visualization in 2D, 3D, Virtual Reality and Augmented Reality. Chameleon Power applications help businesses speed sales conversions by enabling their customers to configure, see and experience choices in a life-like digital environment. Chameleon Power’s visualization engine employs proprietary color and appearance technology, and incorporates a robust content management system to facilitate seamless image and product data utilization across all mobile and web platforms.

Chameleon Power visualizers are used by category-leading companies in building, remodeling, construction and home décor, and are being adopted in all industries where visualization is critical to the purchase decision. For more information visit or follow us @chameleon_power on Twitter and on LinkedIn.

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