GAF StreetBond® Pavement Coatings Goes Hi-Tech With Visualization Tools

Novi, MI (October 03, 2018) GAF, North America’s largest roofing manufacturer, and a leading manufacturer of pavement coatings and accessories to help beautify and extend the life of surfaces made of asphalt and concrete, has launched a visualizer tool to help sell its StreetBond® Pavement coatings. Created by Chameleon Power, the leader in visualization technologies and GAF’s partner in roofing visualization tools, the StreetBond Visualizer assists customers with envisioning the outcome of their paving project prior to installation.

Users can select from a variety of different StreetBond® coating colors and StreetPrint® patterns, and apply to their own project photos or drawings. The tool also features a “Need Ideas?” button that gives the user some starting patterns and colors to help them in making design decisions. “GAF has utilized Chameleon technologies for nearly two decades, and continues to embrace our next generation tools and concepts,” said Dan Dempsey, President of Chameleon Power. “Visualization is a standard in the construction industry, and we are proud to partner with GAF to provide this experience to GAF customers.”

Chameleon Power visualizers shorten the design cycle and enhance customer satisfaction. Websites that utilize Chameleon visualizers enjoy increased user time of more than 3X and sales closure rates of more than 75%.

To view the GAF StreetBond Visualizer, visit https://streetbond.chameleonpower.com/

About GAF

Founded in 1886, GAF is the leading roofing and waterproofing manufacturer in North America. As a member of the Standard Industries family of companies, GAF is part of the largest roofing and waterproofing business in the world. The company’s products include a comprehensive portfolio of roofing and waterproofing solutions for residential and commercial properties as well as for civil engineering applications. The full GAF portfolio of solutions is supported by an extensive national network of factory-certified contractors. GAF continues to be the leader in quality and offers comprehensive warranty protection on its products and systems. The company’s success is driven by a commitment to empowering its people to deliver advanced quality and purposeful innovation. For more information about GAF, visit www.gaf.com

About Chameleon Power

Chameleon Power is the leader in photorealistic visualization in 2D, 3D, Virtual Reality and Augmented Reality. Chameleon Power applications help businesses speed sales conversions by enabling their customers to configure, see and experience choices in a life-like digital environment. Chameleon Power’s visualization engine employs proprietary color and appearance technology, and incorporates a robust content management system to facilitate seamless image and product data utilization across all mobile and web platforms.

Chameleon Power visualizers are used by category-leading companies in building, remodeling, construction and home décor, and are being adopted in all industries where visualization is critical to the purchase decision. For more information visit chameleonpower.com or follow us @chameleon_power on Twitter and on LinkedIn.