Leading Global Paint Group Utilizing Color Technology to Advance Its Brands

Color Guild Deploys Cutting Edge Visualization Technologies for Color Selection

Novi, MI (October 31, 2018) Color Guild, the paint industry’s leading manufacturer consortium, has embraced web and mobile technologies to help market its paint and coatings globally. The tools include web visualization, mobile visualization apps, color identification tools and digital fan decks. Developed by Chameleon Power, the world leading digital technologies provider to the paint industry, the tools are available under the individual brands of the Color Guild members.

Color Guild members have deployed the visualization tools within their own websites, and as downloadable native apps, useable across IOS and Android platforms. Built on Chameleon Power’s color science-based platforms, the tools help consumers and contractors with color decisions across residential and commercial applications. Color Guild has also made the tools available to new home builders to help homebuyers with difficult color decisions.

“We worked closely with the Chameleon team to develop a platform around enhancing the color selection experience. With their image rendering services & color visualization technology we can provide additional value to customers,” said Matt McCormick, Vice President of Sales at McCormick Paints. “Being able to visually connect clients to their project has helped our team throughout the sales process for every core market segment. Delivering a custom solution to customers is a key differentiator for our business and partnering with Chameleon will be an important part of that moving forward.”

Working together with key suppliers, Color Guild is able to access resources that provide vital expertise on color and the latest technologies required to maintain leadership positions in the paint industry. Color Guild also provides members with expertise to predict color trends 12 to 18 months in advance of their entrance into the marketplace. This helps members to understand and prepare for upcoming color trends that can affect consumer design decisions.

“We provide color solutions and services that simplify color decisions and helps users follow color trends and forecasts,” said Phil Kenyon, VP of Color Solutions for Chameleon Power. “And we incorporate our color knowledge and expertise into our visualization technologies that enables customers visiting member websites to visualize these color trends using our software.”

About Color Guild

COLOR GUILD IS COMPRISED OF MORE THAN 55 regional paint manufacturers and 8 licensees from 16 different countries and is dedicated to the marketing, promotion and selling of paint products. The combined expertise and experience of the member companies makes Color Guild uniquely qualified to serve as a definitive resource on color and coatings. Challenges related to color are faced by designers, architects and manufacturing industries worldwide. As color experts, our job is to help tackle them. Color Guild colorists work tirelessly to predict and present trend colors 12 to 18 months in advance of their entree into the marketplace. These color experts carefully separate the fads from the facts as they identify color trends.

Most of our offerings are based on the "Color Is" Color System developed through many years of research. This system allows our clients to perceive visually over 1300 colors and keep them ahead of the ever-changing color curve.

Our colorists offer a number of forecast colors annually to keep our palette fresh and to support paint manufacturers to re-structure their color collection in order to increase sales. When it comes to predictions, Color Guild colorists are accredited members of global professional organizations that specialize in color forecasting and design. Most, if not all, subscribe to a variety of trend publications and many attend global trade shows and cover the earth in search of the next big color.

With a heritage reaching back 45 years we have gained a vast knowledge of color which enables us to be THE GLOBAL PAINT AND COLOR AUTHORITY.

About Chameleon Power

Chameleon Power is the leader in photorealistic visualization in 2D, 3D, Virtual Reality and Augmented Reality. Chameleon Power applications help businesses speed sales conversions by enabling their customers to configure, see and experience choices in a life-like digital environment. Chameleon Power’s visualization engine employs proprietary color and appearance technology, and incorporates a robust content management system to facilitate seamless image and product data utilization across all mobile and web platforms.

Chameleon Power visualizers are used by category-leading companies in building, remodeling, construction and home décor, and are being adopted in all industries where visualization is critical to the purchase decision. For more information visit chameleonpower.com or follow us @chameleon_power on Twitter and on LinkedIn.