November 12, 2018

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Chameleon Power
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Color Technologies Changing the Rules for Suppliers, Designers and Buyers

Global Leader in Color Specification Technologies Expands Suite of Tools

Novi, MI (November 12, 2018) Building the perfect product palette is one of the most difficult tasks for any supplier. Technology is changing the way that customers search for, specify and use color in almost every way. Chameleon Power, the leader in visualization technologies, provides a broad suite of color technologies based on its color science-based software engines.

The Chameleon software suite includes the Chromalyzer color benchmarking engine, Color Harmony tool for color recommendations, Digital Fan Deck application for simplifying color palette presentation and our color science-based visualization engines.

“Our color experts collaborate with clients to create the ideal outcome, and simplify managing and updating color preferences,” said Dan Dempsey, President of Chameleon Power. “From color palette analysis to color recommendations, we help suppliers and designers identify the ideal color outcomes.”

Product manufacturers across many industries, from home design, cosmetics, architecture, interior design, landscaping and more, use our color engines to create and evolve their palettes, address trends and ensure a successful and effective color plan throughout the product life cycle. Chameleon Power color tools will help you to sell more products and achieve positive sales results, while simplifying the entire design and color selection process.

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About Chameleon Power

Chameleon Power is the leader in photorealistic visualization in 2D, 3D, Virtual Reality and Augmented Reality. Chameleon Power applications help businesses speed sales conversions by enabling their customers to configure, see and experience choices in a life-like digital environment. Chameleon Power’s visualization engine employs proprietary color and appearance technology, and incorporates a robust content management system to facilitate seamless image and product data utilization across all mobile and web platforms.

Chameleon Power visualizers are used by category-leading companies in building, remodeling, construction and home décor, and are being adopted in all industries where visualization is critical to the purchase decision. For more information visit or follow us @chameleon_power on Twitter and on LinkedIn.

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