November 28, 2018

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Leading Brick Manufacturer Utilizing Technology to Promote Brick Selection

Photographic Visualization Helping Meridian™ Clients Select Brick

Novi, MI (November 28, 2018) Meridian™ Brick, the North American leader in the manufacturing of durable clay bricks, has launched a visualizer tool that allows users to compare different brick styles and colors to create custom residential and commercial designs. Created by Chameleon Power, the leader in visualization technologies for the building and decorating industries, the tool helps customers to visualize brick, roofing and trim on pre-made home scenes.

The visualizer allows customers to select from a variety of Meridian™ Brick collections and colors currently available in their specific area. Users can save, share or print their design ideas, helping builders and remodelers to work better with potential clients to better understand their design preferences throughout the building and design process.

“Industry leaders typically embrace our tools first, and Meridian™ Brick is the leader in the manufacturing of bricks,” said Dan Dempsey, President of Chameleon Power. “Visualization has become a standard in the brick industries, and we are happy to provide this experience to the Meridian™ Brick customers.”

Chameleon Power visualizers shorten the design cycle and enhance customer satisfaction. Websites that utilize Chameleon visualizers enjoy increased user time of more than 3X and sales increases of more than 75%. The visualizer tool is integrated into the Meridian™ Brick website, accessible via the homepage.

To view the Meridian™ Brick Visualizer, visit

About Meridian™ Brick

A joint venture between Boral Bricks and Forterra Brick, Meridian™ Brick is the North American leader in the sustainable production of beautiful and durable clay bricks. With more than 150 colors and textures to express your vision, and inherent durability, longevity, and low maintenance qualities, Meridian brick delivers a truly lasting impression. For more information visit

About Chameleon Power

Chameleon Power is the leader in photorealistic visualization in 2D, 3D, Virtual Reality and Augmented Reality. Chameleon Power applications help businesses speed sales conversions by enabling their customers to configure, see and experience choices in a life-like digital environment. Chameleon Power’s visualization engine employs proprietary color and appearance technology, and incorporates a robust content management system to facilitate seamless image and product data utilization across all mobile and web platforms.

Chameleon Power visualizers are used by category-leading companies in building, remodeling, construction and home décor, and are being adopted in all industries where visualization is critical to the purchase decision. For more information visit or follow us @chameleon_power on Twitter and on LinkedIn.

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