December 12, 2018

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Color Harmonizing Platform Uses Color Science to Simplify Decisions

Analyzes colors to help determine color choices

Novi, MI | December 12, 2018

By Alex Milstein

Technology is changing the way customers search for, specify and use color. Chameleon Power, a leader in visualization technologies, offers an advanced Color Harmony Engine that provides color recommendations based on time-tested color science.

The Color Harmonizing Engine analyzes colors to help determine color choices that are most complementary to the eye. It provides practical color recommendations, simplifying the entire design and color selection process.

The engine creates a solution that allows users to fine tune color selection based on physiological response rules. Websites that utilize Chameleon visualizers saw user time on site triple, and sales increases of more than 75%.

“Our color experts have created an engine that uses logic-based algorithms to identify the ideal color preferences” says Dan Dempsey, president of Chameleon Power. “Suppliers across many industries including building, decorating, cosmetics, fabrics, textiles and others are integrating this powerful technology into their websites and design platforms.”

Chameleon Power color tools sell and specify your products and enhance the sales process. They can also shorten the design cycle and enhance customer satisfaction.

About Chameleon Power

Chameleon Power is the leader in photorealistic visualization in 2D, 3D, Virtual Reality and Augmented Reality. Chameleon Power applications help businesses speed sales conversions by enabling their customers to configure, see and experience choices in a life-like digital environment. Chameleon Power’s visualization engine employs proprietary color and appearance technology, and incorporates a robust content management system to facilitate seamless image and product data utilization across all mobile and web platforms.

Chameleon Power visualizers are used by category-leading companies in building, remodeling, construction and home décor, and are being adopted in all industries where visualization is critical to the purchase decision. For more information visit or follow us @chameleon_power on Twitter and on LinkedIn.

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