December 18, 2018

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Color Preference Platform Based on Physiological Responses

Chameleon’s Color Harmony Engine provides practical color recommendations

Novi, MI | December 18, 2018

By Joanne Friedrick

A company specializing in visualization technologies has developed a logic-based algorithm to help better identify color preferences.

The Color Harmony Engine from Chameleon Power analyzes colors to help determine choices that are most complementary to the eye. The engine provides accurate color recommendations, thus simplifying the color selection process for designers in various disciplines. The engine creates a solution so users can fine-tune color selection based on physiological response rules.

“Our color experts have created an engine that uses logic-based algorithms to identify the ideal color preferences,” said Dan Dempsey, president. He said suppliers across industries such as decorating, fabrics, textiles, building and others “are integrating this powerful technology into their websites and design platforms.”

Chameleon is a leader in photorealistic visualization in 2D, 3D, virtual reality and augmented reality. Businesses use its applications to enable customers to configure, see and experience choices in a life-like digital environment.

About Chameleon Power

Chameleon Power is the leader in photorealistic visualization in 2D, 3D, Virtual Reality and Augmented Reality. Chameleon Power applications help businesses speed sales conversions by enabling their customers to configure, see and experience choices in a life-like digital environment. Chameleon Power’s visualization engine employs proprietary color and appearance technology, and incorporates a robust content management system to facilitate seamless image and product data utilization across all mobile and web platforms.

Chameleon Power visualizers are used by category-leading companies in building, remodeling, construction and home décor, and are being adopted in all industries where visualization is critical to the purchase decision. For more information visit or follow us @chameleon_power on Twitter and on LinkedIn.

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