January 21, 2019

Contact Matt Gomula
Inside Sales & Marketing |
Chameleon Power
o | 248.912.0341
e | mattg@chameleonpower.com

Visualization Technologies on Display

Chameleon Power’s 2D, 3D, VR, and AR tools will be showcased at The International Surface

Novi, MI | January 21, 2019

Chameleon Power will be exhibiting its advanced visualization technologies at Booth #6573 of The International Surface Event in Las Vegas from January 23-25. On display at Chameleon’s booth will be photographic 2D, 3D, Virtual Reality (VR), and Augmented Reality (AR) tools. In addition, multiple flooring manufacturers will be displaying new products using Chameleon’s VR technology in their booths.

Chameleon’s visualization technologies allow a website or desktop user to select a photo, or load their own photo, and flooring and surfacing materials, see the final outcome, and save their finished project, all at their website or from a mobile device.

Chameleon Power provides its visualization tools on an annual license and does not charge a usage fee.

Utilizing next generation 3D applications, users can create photorealistic outcomes in 3D. Fences, decks, canopies, faucets, fixtures, and stone walls are much more realistic with these engines. Users can draw realistic products that take into account the full depth of the real world. It features adjustable environmental elements like light, shadows, etc. for accurate visualization and object placement functionality to aid in building the perfect setting.

The AR applications allow users to view photorealistic virtual products in a real-world environment. They combine reality and VR to provide an interactive way for users to visualize product options in their own environments. After capturing a real subject on camera, the technology augments the real-world image with extra layers of digital information, whether it be an office on an empty lot, carpet on a floor, or a piece of furniture in a room. This simplifies the selection process.

“Our cutting-edge technology has assisted flooring customers for two decades,” said Dan Dempsey, President of Chameleon Power. “And we’re excited to partner with industry leading flooring manufacturers to promote next generation products through our unique digital solutions.”

Chameleon Power visualizers help shorten the design cycle and enhance customer satisfaction.

About Chameleon Power

Chameleon Power is the leader in photorealistic visualization in 2D, 3D, Virtual Reality and Augmented Reality. Chameleon Power applications help businesses speed sales conversions by enabling their customers to configure, see and experience choices in a life-like digital environment. Chameleon Power’s visualization engine employs proprietary color and appearance technology, and incorporates a robust content management system to facilitate seamless image and product data utilization across all mobile and web platforms.

Chameleon Power visualizers are used by category-leading companies in building, remodeling, construction and home décor, and are being adopted in all industries where visualization is critical to the purchase decision. For more information visit chameleonpower.com or follow us @chameleon_power on Twitter and on LinkedIn.

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