February 19, 2019

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Inside Sales & Marketing |
Chameleon Power
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e | mattg@chameleonpower.com



Virtual Remodeler Tool Makes it Easy to Customize Home Exteriors

Novi, MI | February 19, 2019

Boral Building Products offers one of the industry’s most comprehensive lineups of exterior products, including engineered composite siding, stone siding, trim, and shutters, ideal for creating nearly any desired style and look. Now the company is making it easier than ever for homeowners to achieve the design of their dreams with the launch of the “Virtual Remodeler,” an online visualization tool that showcases how the home exterior will look with different profiles, textures, and colors.

To use the tool, homeowners or contractors can upload a photo of an existing home or select a similar house from an online gallery. Using the program’s product interface, the user then selects from Boral’s siding, trim, and shutter lines, including Versetta Stone®, Kleer® Lumber, TruExterior® Siding & Trim, and Mid-America Siding Components®; the image updates in real time, revealing how the exterior will appear with each product and color selection. To further ease the process, the tool includes Color Harmony coordinating color families, each of which can be further changed and updated to suit the homeowner’s tastes and needs.

“Designing a home with fantastic curb appeal requires navigating an endless array of options, from the shape of the siding to the color of the trim to the size of the shutters. Boral’s new Virtual Remodeler tool eases the process for homeowners—and their remodelers—by helping them visualize how products will look on their house, much more than a small sample ever could,” says Becky Duffy, Director of Marketing for Boral Building Products. “Remodelers can ensure customers are happy with their home exterior before products are ordered and installed, leading to fewer surprises and greater satisfaction when the project is complete.”

Virtual Remodeler offers several unique features to further ease the design process, including the ability to save multiple projects to work on later and compare. For a small fee, users can have their image professionally mapped by Boral, which will increase the accuracy of the rendering’s appearance. And once a finished look is chosen, Virtual Remodeler will generate a product list for easy ordering through Boral dealers and distributors.

Virtual Remodeler is available to pros and consumers at https://boral.chameleonpower.com/


About Boral Building Products

A leader in exterior building materials, Boral North America has earned its reputation one product at a time, helping builders grow their businesses with quality bricks, stone, stone veneer, roofing, siding, shutters, and trim. The Boral Building Products division comprises 12 well-known exterior product brands: Atlantic® Premium Shutters, Builders Edge®, Foundry® Specialty Siding, Grayne® Engineered Composite Shingles, Kleer® Lumber, Mid-America Siding Components®, SturdiMount®, Tapco Tools®, TruExterior® Siding & Trim, Vantage®, Versetta Stone®, and Wellcraft Egress Systems®.


About Chameleon Power

Chameleon Power is the leader in photorealistic visualization in 2D, 3D, Virtual Reality and Augmented Reality. Chameleon Power applications help businesses speed sales conversions by enabling their customers to configure, see and experience choices in a life-like digital environment. Chameleon Power’s visualization engine employs proprietary color and appearance technology, and incorporates a robust content management system to facilitate seamless image and product data utilization across all mobile and web platforms.

Chameleon Power visualizers are used by category-leading companies in building, remodeling, construction and home décor, and are being adopted in all industries where visualization is critical to the purchase decision. For more information visit chameleonpower.com or follow us @chameleon_power on Twitter and on LinkedIn.


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