Tile Merchandising Goes VR

Virtual Reality Merchandising Tool Helps Buyers and Suppliers Organize Retail Displays

Novi, MI (April 01, 2019) Chameleon Power’s innovative new Virtual Reality (VR) tool gives tile companies the ability to quickly and easily improve their presence inside home improvement stores. Chameleon’s latest VR experience places the user inside of a Home Depot and gives them the ability to design the layout of the store and select and choose products to view up close.

Utilizing Virtual Reality tools, the solution allows buyers and suppliers to collaborate on store layout, display arrangement, and complete product planogram. Future generations will include online collaboration for remote users and favoriting and sharing tools.

“Chameleon’s robust visualization technologies cover the gamut of platforms to be deployed including AR, VR, web, and mobile,” said Dan Dempsey, President and CEO of Chameleon Power. “A retail VR application for helping buyers and suppliers collaborate is a natural extension of our product suite.”

Chameleon Power visualizers and digital selections tools shorten the design cycle and enhance customer satisfaction. Websites that utilize Chameleon visualizers enjoy increased user time of more than 3X and sales increases of more than 75%.

To learn more about Chameleon’s VR tool for tile merchandising, see our videos page.

About Chameleon Power

Chameleon Power is the leader in photorealistic visualization in 2D, 3D, Virtual Reality and Augmented Reality. Chameleon Power applications help businesses speed sales conversions by enabling their customers to configure, see and experience choices in a life-like digital environment. Chameleon Power’s visualization engine employs proprietary color and appearance technology, and incorporates a robust content management system to facilitate seamless image and product data utilization across all mobile and web platforms.

Chameleon Power visualizers are used by category-leading companies in building, remodeling, construction and home décor, and are being adopted in all industries where visualization is critical to the purchase decision. For more information visit chameleonpower.com or follow us @chameleon_power on Twitter and on LinkedIn.