Photo+Measure Eliminates Hand Measuring and 3D Models for Roofing and Siding Replacement
May 31, 2019

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Photo+Measure by Chameleon Power

Innovative Products: Chameleon Power Photo+Measure

Eliminating 3D models and hand measurements for roofing and siding replacement

Novi, MI | May 31, 2019

Until recently, contractors needed 3D models of already-existing homes to help homeowners visualize how new materials would look. To accurately price those materials, the contractors had to drag out the ladder and take measurements by hand.

No longer, thanks to Chameleon Power, who recently introduced Photo+Measure—the industry’s first photographic visualization and measurement tool, according to the company.

Here’s how it works: Upload a photo of the house into the tool’s interface, and apply color-accurate materials to the roof and/or siding to more easily visualize new materials and colors.

As its name states, Photo+Measure also provides users with accurate measurements of a project from just a few photos. “We had internal tools as part of our other visualization tech that provided measurements from images,” says Dan Dempsey, CEO of Chameleon Power. “With Photo+Measure, now contractors can take advantage of the accuracy of those algorithms.”

A particularly useful feature of the tool is a slider that users can drag across the image to compare different products and colors against the home’s original materials, without having to change screens or programs.

Chameleon plans to expand Photo+Measure’s suite of capabilities to include a pricing module, a color harmonizing tool (great for those of us that don’t have an eye for complementary colors), and interior products, thus opening up the floor to more than exterior replacement contractors.

Still in soft launch, Photo+Measure is currently priced per project: $39 for roof only, and $79 for roof and siding. The company completes all renderings in-house, and produces approximately 3,000 per month across all clients.

Virtual Remodeler is available to pros and consumers at

About Chameleon Power

Chameleon Power is the leader in photorealistic visualization in 2D, 3D, Virtual Reality and Augmented Reality. Chameleon Power applications help businesses speed sales conversions by enabling their customers to configure, see and experience choices in a life-like digital environment. Chameleon Power’s visualization engine employs proprietary color and appearance technology, and incorporates a robust content management system to facilitate seamless image and product data utilization across all mobile and web platforms.

Chameleon Power visualizers are used by category-leading companies in building, remodeling, construction and home décor, and are being adopted in all industries where visualization is critical to the purchase decision. For more information visit or follow us @chameleon_power on Twitter and on LinkedIn.

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