Chromalyzer Web Builds The Perfect Palette For Suppliers

Next Generation Web Engine Helps Product Manufacturers Intelligently Evolve Their Product Set

Novi, MI | December 20, 2019

Chameleon Power, the leading global provider of color visualization software tools, has launched its next generation color benchmarking engine, Chromalyzer. The new tool offers many improvements over the current color engine that is used globally by hundreds of thousands of colorists, product design and merchandising professionals.

The Chromalyzer palette building application aids manufacturers in the development of the ideal color palette for their product suite. Leading manufacturers across many industries have embraced the technology for internal use.

“The importance of color in the process of design, packaging and production is impossible to understate. Color speaks to everyone in ways which are emotional, physiological and sociological,” said Phil Kenyon, Vice President of Color Solutions for Chameleon Power. “Our tools help companies save time and reduce cost when developing the perfect color offering for their clients. Chromalyzer enhances the visualization tools that Chameleon provides to its vast and growing client list.”

“Discriminating customers use our technologies to make the best decision. Color accuracy and the ability to analyze the color space of products dramatically enhances our value within the residential and commercial design arenas,” said Dan Dempsey, President and CEO of Chameleon Power. “Chromalyzer Web takes palette development to a new level, never achieved in product design".

Chromalyzer enables manufacturers to make more informed decisions when selecting colors for their product ranges and forms a vital bridge between the desires of the Color stylists and the needs of the color lab for production. Many industries including construction, fabrics, cosmetics, retail and paint/coatings utilize Chromalyzer today.

About Chameleon Power

Chameleon Power is the leader in photorealistic visualization in 2D, 3D, Virtual Reality and Augmented Reality. Chameleon Power applications help businesses speed sales conversions by enabling their customers to configure, see and experience choices in a life-like digital environment. Chameleon Power’s visualization engine employs proprietary color and appearance technology, and incorporates a robust content management system to facilitate seamless image and product data utilization across all mobile and web platforms.

Chameleon Power visualizers are used by category-leading companies in building, remodeling, construction and home décor, and are being adopted in all industries where visualization is critical to the purchase decision. For more information visit chameleonpower.com or follow us @chameleon_power on Twitter and on LinkedIn.