Auto-masking Technology Takes Roofing Center Stage
March 6, 2020

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Roofing Vision

Auto-masking Technology Takes Roofing Center Stage

Roofers and Homeowners Enjoy Next Generation Roofing Visualization Tool

Novi, MI | March 6, 2020

Chameleon Power’s visualization software suite for the roofing industry took a giant leap forward in 2019 with the launch of its next generation auto-masking technology. Code-named RoofVision, the patent-pending machine learning technology has dramatically improved roofing selection for roofer and homeowner.

The Chameleon Power auto-masking tool integrates into roofer websites and helps homeowners with challenging color decisions while standing in front of the house, or from their desktop computer. The homeowner can snap a photo from the front of their home and instantly select roofing type, colors, etc. without having to mask the surface areas.

“Roofers and homeowners have used our photo upload technologies for more than 15 years and this next generation, patent-pending tool is a game changer for the roofing industry,” said Dan Dempsey, President and CEO of Chameleon Power. “With this tool, the homeowner and roofer can decide, with confidence, the roofing product to move forward with, hassle free.”

Chameleon Power visualizers and digital selections tools shorten the sales and design cycle, and enhance customer satisfaction. Websites that utilize Chameleon visualizers enjoy increased user time of more than 3X and sales increases of more than 75%.

About Chameleon Power

Chameleon Power is the leader in photorealistic visualization in 2D, 3D, Virtual Reality and Augmented Reality. Chameleon Power applications help businesses speed sales conversions by enabling their customers to configure, see and experience choices in a life-like digital environment. Chameleon Power’s visualization engine employs proprietary color and appearance technology, and incorporates a robust content management system to facilitate seamless image and product data utilization across all mobile and web platforms.

Chameleon Power visualizers are used by category-leading companies in building, remodeling, construction and home décor, and are being adopted in all industries where visualization is critical to the purchase decision. For more information visit or follow us @chameleon_power on Twitter and on LinkedIn.

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