Duradek PR
November 2021

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Duradek™ Expands the Dek-Vision Tool for Vinyl Decking Makeovers

Novi, MI | November 2021

Deck makeovers don’t get any easier than with the Duradek Dek-Vision tool. Partnering with Chameleon Power, the leader in deck design and visualization technologies, Duradek contractors and homeowners utilize the tool to simplify and expedite deck color decisions.

The first visualizer for deck makeovers that uses vinyl membrane technology, the Dek-Vision platform is immediately accessible on the Duradek website. Recently updated, the Dek-Vision tool includes Duradek’s very popular Legacy Cedarwood colors.

“In a world that wants to visualize before they buy, Dek-Vision offers a great way to help customers see how great Duradek vinyl can look on a project,” said April Stokesberry, Architectural Liaison, Construction Specifications Institute Past President - Puget Sound Chapter. “I’ve assisted customers switching from another system to Duradek with Dek-Vision and sending samples. This is the perfect combo to help our valued customers decide which Duradek is perfect for them.”

The update also offers a new tutorial with tips on using photo upload to see how Duradek can look on your deck with a few clicks. This gives clients the best of both worlds....views of their selections applied to their project image or scene AND confidence in project decisions.

“Duradek embraced our tools from the start and has very effectively promoted Dek-Vision within its contractor and homeowner base,” said Dan Dempsey, Chameleon Power President and CEO. “We love it when our clients appreciate the value of visualization in getting the customers to the finish line with their products.”

“Everybody loves the Dek-Vision online visualizer and the element of fun it brings to renovation projects that can sometimes be a bit stressful,” said Kim Smallwood, Duradek Marketing Manager.

Try the Dek-Vision Visualizer to learn more about the tool and Contact Chameleon Power for more information on the leading visualization technology for every industry.

About Duradek™

Since 1974, Duradek has supplied sheet vinyl waterproofing for over half a million homes and buildings. Considered the pioneer of the vinyl decking industry, Duradek is committed to this leadership position and invests heavily in ongoing product testing and third-party quality control.

Duradek is the original vinyl decking first conceived by two general contractors in the early 1970s. They made the connection between the performance of marine vinyl in fishing boats and the potential benefit to sundecks in BC’s Okanagan region. For more information visit Duradeck.com

About Chameleon Power

Chameleon Power is the leader in photorealistic visualization in 2D, 3D, Virtual Reality, and Augmented Reality. Chameleon Power applications help businesses speed sales conversions by enabling their customers to configure, see and experience choices in a life-like digital environment. Chameleon’s technologies are being adopted in every industry where visualization is critical to the purchase decision and broadly used by leading companies in the building, remodeling, construction, and home décor industries.

For more information visit chameleonpower.com or follow us @chameleon_power on Twitter and on LinkedIn.

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