Visualization Science for Cosmetics

Novi, MI | July 17, 2020

By Phil Kenyon

Chameleon Power worked with Estee Lauder on the development of a new program for their Clinique | Shade Match Science - Even Better Make Up and Even Better Pop Lip Colour Foundation program.

This program uses Chameleon's Phi Color Harmony and our Chromalyzer program to calculate three ideal lip color shades for each of 48 types of skin tone based on methods of calculating proportional variations between color that is linked to the science of Human Physiological Responses to define that which people find to be beautiful.

This collection and the color tool to assist consumers in finding the perfect Foundation and Lipstick are now available at every Clinique counter in department stores around the world.

What is Clinique Shade-Match Science™?

It’s a proven method for determining your most flattering combination of foundation and lip shades. We use an algorithm built on the Golden Ratio, a harmonious proportion that underlies the most beautiful works of art and nature. Today Clinique has translated this relationship to the world of colour to find the shades that best flatter each other—and you.

Clinique | Shade Match Science - Even Better Make Up and Even Better Pop Lip Colour Foundation

Celine Bernaert's perfect lip shades | Even Better Pop Lip | Clinique

Emma Louise Connolly's perfect lip shades | Even Better Pop Lip | Clinique

About Chameleon Power

Chameleon Power is the leader in photorealistic visualization in 2D, 3D, Virtual Reality and Augmented Reality. Chameleon Power applications help businesses speed sales conversions by enabling their customers to configure, see and experience choices in a life-like digital environment. Chameleon Power’s visualization engine employs proprietary color and appearance technology, and incorporates a robust content management system to facilitate seamless image and product data utilization across all mobile and web platforms.

Chameleon Power visualizers are used by category-leading companies in building, remodeling, construction and home décor, and are being adopted in all industries where visualization is critical to the purchase decision. For more information visit chameleonpower.com or follow us @chameleon_power on Twitter and on LinkedIn.