The Tile Shop PR
April 1, 2021

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Learn About Tile Visualizers

Customers and Pros Move Quickly on Projects with
The Tile Shop Visualizer

Novi, MI | April 1, 2021

The Tile Shop is getting rave reviews on their new tile visualizer. “Customers quickly get moving on their projects and see their products come to life with an intuitive and easy-to-use tool,” said Jill Byrnes, The Tile Shop Director of Marketing and Communications.

The Tile Shop offers more than 4,000 tile and natural stone selections that are viewed in any combination for counters, backsplash, floors, walls, and more that together make the project match the vision. With the Chameleon Power visualizer, the filtering of products is easy, making honing in on the right look fast and enjoyable. “Customers love it and come in with their project printouts. But not just retail customers, pros are using it to help their clients envision their projects,” said Jill Byrnes.

Launched December 2020, the visualizer is helping The Tile Shop maintain their commitment to place the customer experience as the first priority by offering a fresh and engaging approach to differentiating their brand and products. With a very positive experience working with Chameleon Power and the rave reviews of the tool, plans to expand the tile visualizer are already underway.

About The Tile Shop

A Tradition of Excellence. Since the founding in 1985, The Tile Shop has committed itself to inspiring and realizing home decor ideas and creating beauty both indoors and out. Our associates travel literally across the globe, exploring the latest styles and innovations available in materials such as porcelain, glass, ceramic, travertine and other natural stones. With a network that comprises more than 100 stores, we offer a wide selection of high-quality tile products, exclusive designs, expert staff and amazing customer service.

A Look of Distinction. If you can envision it, we can help you make it happen. Our stock of more than 4,000 quality tile and natural stone selections gives you virtually endless options to create new rooms or upgrade existing ones. In addition to the tiles, we also offer coordinating finishing pieces and installation materials to put the perfect final touch on any project. Both online and in-store, you can see our most popular tiles in real-life settings, so you can visualize how the products will look installed. For more information, visit The Tile Shop website.

About Chameleon Power

Chameleon Power is the leader in photorealistic visualization in 2D, 3D, Virtual Reality and Augmented Reality. Chameleon Power applications help businesses speed sales conversions by enabling their customers to configure, see and experience choices in a life-like digital environment. Chameleon Power’s visualization engine employs proprietary color and appearance technology, and incorporates a robust content management system to facilitate seamless image and product data utilization across all mobile and web platforms.

Chameleon Power visualizers are used by category-leading companies in building, remodeling, construction and home décor, and are being adopted in all industries where visualization is critical to the purchase decision. For more information visit or follow us @chameleon_power on Twitter and on LinkedIn.

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