Press releases | Chameleon Power

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Our Latest Announcements

2019

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Tile Merchandising Goes VR - Merchandising Tool Helps Buyers and Suppliers Organize Retail Displays

April 01, 2019 | PRESS RELEASE

Chameleon Power’s innovative new Virtual Reality (VR) tool gives tile companies the ability to quickly and easily improve their presence inside home improvement stores. Chameleon’s latest VR experience places the user inside of a Home Depot and gives them the ability to design the layout of the store and select and choose products to view ...

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Integrated Builder Suite Connects Lead Generation, Selections and Visualization Into One Solution

March 01, 2019 | PRESS RELEASE

Homebuilders are striving to lower costs of builds, while adding efficiencies and enhancing the relationship with the buyer. BuilderVision™, the latest homebuilding solution from Chameleon Power, the leader in customer-facing visualization solutions, provides the ultimate solution for addressing the builders needs and goals. The new ...

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Virtual Selection Tool Significantly Reduces Design Consultation Time for Builders

February 06, 2019 | PRESS RELEASE

Design centers are used by builders to assist clients in making design decisions throughout the build process. However, it can often be time consuming and requires the builder and client to spend hours reviewing and selecting products for their custom home. Chameleon Power, the leading provider of visualization technologies, created a time-saving ...

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Photo+Measure on Display at The International Roofing Expo Booth #3117

February 05, 2019 | PRESS RELEASE

Chameleon Power, the leading provider of visualization technologies, will be exhibiting its next generation visualization technologies for the roofing industry at Booth #3117 of The International Roofing Expo in Nashville. On display at Chameleon’s booth will be photographic 2D, 3D, Virtual Reality (VR) and Augmented Reality (AR) tools ...

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Photographic Visualization and Measurements for Exterior Home Design

January 23, 2019 | PRESS RELEASE

Contractors have grown accustomed to using 3D models for measurements of projects. Homeowners prefer visualizing and decorating photos of their own homes. Chameleon Power has launched the industry’s first photographic visualization and measurement tool, Photo+Measure. Photo+Measure is the latest of several ...

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Advanced Visualization Technology Showcased at The International Surface Event

January 09, 2019 | PRESS RELEASE

Chameleon Power, the leading provider of visualization technologies, will be exhibiting its advanced visualization technologies at Booth #6573 of The International Surface Event in Las Vegas. On display at Chameleon’s booth will be photographic 2D, 3D, Virtual Reality (VR) and Augmented Reality (AR) tools. In addition, multiple ...

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Flooring Industry Has Evolved Its Technology To The Next Level

January 07, 2019 | PRESS RELEASE

Visualization is revolutionizing the way companies sell products at retail, online and in the customers’ homes. Chameleon Power, the leader in photorealistic visualization technology for the building, remodeling and home décor industries, covers the gamut in platforms from web visualization to Virtual Reality (VR), Augmented Reality (AR) and mobile ...

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2018

Chameleon Power Logo

Automation Lowers Cost of Installation and Lifestyle Shots

December 19, 2018 | PRESS RELEASE

Retailers and online merchants are mandating lifestyle and installation shots from their suppliers, which can be quite a challenge if the supplier hasn’t gone digital. Chameleon Power, the leader in visualization technologies and services, provides an automated process that lowers the cost and shortens the timeline to delivering digital assets to the customers ...

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Color Harmonizing Platform Simplifies Decisions

December 12, 2018 | PRESS RELEASE

Technology is changing the way customers search for, specify and use color. Chameleon Power, the leader in visualization technologies, offers an advanced Color Harmony Engine that provides accurate color recommendations based on time-tested color science. The Color Harmonizing Engine analyzes colors to help determine color choices that ...

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Digital Swatching Tools Simplify Color Decisions

December 11, 2018 | PRESS RELEASE

Chameleon Power, the visualization software leader across 2D, 3D, VR (Virtual Reality) and AR (Augmented Reality) platforms, has implemented digital tools that exploit architectural concepts for making material selections. The digital swatching suite can be used for exterior and interior selections during the design process. The digital swatching tool ...

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Leading Brick Manufacturer Utilizing Technology to Promote Brick Selection

November 28, 2018 | PRESS RELEASE

Meridian™ Brick, the North American leader in the manufacturing of durable clay bricks, has launched a visualizer tool that allows users to compare different brick styles and colors to create custom residential and commercial designs. Created by Chameleon Power, the leader in visualization technologies for the ...

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Major Blinds Manufacturer Utilizing Visualization to Sell Window Coverings

November 27, 2018 | PRESS RELEASE

Blinds To Go, a leading North American retailer and manufacturer of window blinds and shades, has launched a web-based visualizer tool that allows users to interact with a broad range of products to create custom room designs while at the Blinds To Go website. Developed by Chameleon Power, the leader in visualization ...

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3D Repro™ Tool Changing the Game in Landscape/Hardscape Industry

November 13, 2018 | PRESS RELEASE

Visualization software can enhance the user experience, change the way suppliers merchandise their products and expand the user audience. Chameleon Power, the visualization software leader across 2D, 3D, VR (Virtual Reality) and AR (Augmented Reality) platforms, has launched next generation visualization technology ...

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Chromalyzer Logo

Color Technologies Changing the Rules for Suppliers, Designers and Buyers

November 12, 2018 | PRESS RELEASE

Building the perfect product palette is one of the most difficult tasks for any supplier. Technology is changing the way that customers search for, specify and use color in almost every way. Chameleon Power, the leader in visualization technologies, provides a broad suite of color technologies based on its color ...

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Augmented Reality Making Lot Selection Easier for the Home Buyer

November 05, 2018 | PRESS RELEASE

Lot selection is one of the more difficult decisions for home buyers in general, the challenge can slow the building process indefinitely. Custom and spec home builders are embracing technologies that eliminate this issue. Chameleon Power, the world leader in visualization technologies, has developed an Augmented Reality (AR) tool that allows home buyers...

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Leading Global Paint Group Utilizing Color Technology to Advance Its Brands

October 31, 2018 | PRESS RELEASE

Color Guild, the paint industry’s leading manufacturer consortium, has embraced web and mobile technologies to help market its paint and coatings globally. The tools include web visualization, mobile visualization apps, color identification tools and digital fan decks. Developed by Chameleon Power, the world leading...

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DeckExpo Logo

Next Generation Visualization on Display at Remodeling Show and DeckExpo

October 30, 2018 | PRESS RELEASE

The Remodeling Show and DeckExpo, the leading annual event for the remodeling and deck industries, was the venue for the latest visualization technologies available to the industry. On display were next generation visualization tools from the industry leader, Chameleon Power.

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GAF StreetBond® Pavement Coatings Goes Hi-Tech With Visualization Tools

October 03, 2018 | PRESS RELEASE

GAF, North America’s largest roofing manufacturer, and a leading manufacturer of pavement coatings and accessories to help beautify and extend the life of surfaces made of asphalt and concrete, has launched a visualizer tool to help sell its StreetBond® Pavement coatings.

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Oak Pavers

Oaks Pavers Launches Design Visualizer to Help Sell Pavers

September 11, 2018 | PRESS RELEASE

Oaks Pavers, a world-leader in paving stone and wall block manufacturing, has launched a new Landscape Design Visualizer that allows users to play with a broad range of colors, patterns and materials to create custom landscaping designs. The tool allows customers to view Oaks Pavers products using pre-made scenes, or by uploading their own projects.

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Masonite

AR Technology Selling Doors in the Commercial Building Industry

September 11, 2018 | PRESS RELEASE

Masonite, the world’s largest door manufacturer, is utilizing Augmented Reality (AR) to help its architects sell and specify doors. Designed by Chameleon Power, the leader in visualization technology for the building and decorating industries, the native app helps users view and select doors within actual commercial environments.

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Brampton Brick

Brampton Brick Launches Project Visualizer to Help Sell Brick and Stone

August 29, 2018 | PRESS RELEASE

Brampton Brick, a world-leader in brick and concrete stone manufacturing, has launched a new Project Visualizer that allows users to apply Brampton Brick products on pre-made scenes, or upload their own structure and visualize their design choices in a life-like digital environment.

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Masonite

Leading Door Supplier Using Chameleon Power Virtual Reality to Sell Doors

August 16, 2018 | PRESS RELEASE

Masonite, the world’s largest manufacturer of residential doors, has partnered with Chameleon Power, the leading provider of photographic visualization technologies, to create a visualization tool to help customers with door selections. The visualization tools were on display at the recent International Builders Show in Orlando.

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Meridian

Tarkett’s Tandus Centiva Launches Tailored Twist Collection

August 09, 2018 | PRESS RELEASE

Tarkett, a global leader in flooring products, recently debuted the Tandus Centiva Tailored Twist collection. With 162 possible combinations , Tailored Twist offers complete personalization. The designers followed key principles to create a whimsical design that is inventive and sustainable.

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Zillow

Chameleon Power Partners with Zillow in Group Advantage Program

July 31, 2018 | PRESS RELEASE

Chameleon Power, the visualization software leader across 2D, 3D, VR (Virtual Reality) and AR (Augmented Reality) platforms in the new construction industries has partnered with Zillow® Group, Inc. as part of the all-new Zillow Group Advantage Program.

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3D Repro Tool

Chameleon Power Advances 3D Repro™ with MultiView Functionality

July 18, 2018 | PRESS RELEASE

Chameleon Power, the visualization software leader across 2D, 3D, VR (Virtual Reality) and AR (Augmented Reality) platforms, has advanced its 3D Repro™ Tool with MultiView capabilities to enhance the user experience. The 3D Repro™ software engine allows altering of photograph scenes with 3D products ...

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PCBC

Chameleon Power Exhibits at 2018 Pacific Coast Builders Conference

July 05, 2018 | PRESS RELEASE

Chameleon Power, the leading provider of integrative software visualization technologies that “motivate homebuyers to purchase”, was excited to exhibit at the 2018 Pacific Coast Builders Conference June 27-28, 2018. Together with 349 different homebuilder exhibitors, Chameleon Power showcased the Chameleon suite of...

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digital tools that simplify selections for flooring and surfacing

Digital Tools That Simplify Selections for Flooring and Surfacing Buyers and Specifiers

January 25, 2018 | PRESS RELEASE

Chameleon Power, the leader in photorealistic visualization technology for the building, remodeling and home décor industries, continues to expand its digital platforms for surfacing selection. The original 2D photographic visualization engine has transitioned into 3D, VR and AR immersive experiences.

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Visualization Software for Selling and Designing Concrete Surfacing

Visualization Software for Selling and Designing Concrete Surfacing

January 19, 2018 | PRESS RELEASE

Chameleon Power, the leader in photorealistic visualization technology for the building, remodeling and home décor industries, continues to expand its digital platforms for surfacing selection. The original 2D photographic visualization engine has transitioned into 3D, VR and AR immersive experiences.

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2017

International Builders Show

Next Generation Suite of Visualization and Selections Software Applications for Home Builders on Display at the International Builders' Show

November 28, 2017 | PRESS RELEASE

Chameleon Power, the leader in photorealistic visualization technology in 2D, 3D, Virtual Reality and Augmented Reality, will debut the next generation of its comprehensive set of software applications for home builders at the ...

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VR for business

Virtual Reality Isn’t Just for Gaming, It’s for Business

September 22, 2017 | PRESS RELEASE

Chameleon Power will join several other Southeast Michigan firms working in Virtual Reality, Augmented Reality and Mixed Reality at the Grand Circus-sponsored DETrealities Conferenceon October 6, 2017. Participants will share best practices and be available to provide insight and expertise to area companies and ...

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NeoCon logo

Chameleon Power Showcases Next Generation Virtual Design Technology at Neocon 2017

May 26, 2017 | PRESS RELEASE

Chameleon Power, the market leader in 2D and 3D web and mobile visualization and design technologies is bringing virtual reality (VR) to NeoCon June 12-14 at The Mart in Chicago. Chameleon Power will be walking NeoCon and talking about VR, product simulation and color visualization tools and how brands can benefit.

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Chromalyzer logo

Building the Perfect Palette

March 28, 2017 | PRESS RELEASE

Chameleon Power, the leading global provider of visualization software technologies, has enjoyed widespread acceptance of its color palette development engine, Chromalyzer. The palette building application aids product manufacturers in the development of the ideal color palette for their product suite.

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Chameleon Render Services example

Chameleon Render Services Hits 40,000

March 28, 2017 | PRESS RELEASE

Chameleon Power, the leading global provider of visualization software technologies and services, has experienced consistent growth in its render services business unit. Initially devised as a complementary service for visualization software customers, the service has expanded to several industries and user types, and in February, 2017 the number of professional renders provided surpassed 40,000.

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Armstrong flooring logo

Chameleon Power Introduces State-of-the-Art 3D VR Technology at Globalshop

March 01, 2017 | PRESS RELEASE

Armstrong Flooring Inc., a global leader in the design and manufacture of commercial and residential flooring solutions, will showcase best in class VR technology at the GlobalShop trade show in Las Vegas starting on March 28, 2017. Booth visitors will be able to virtually enter a retail or commercial scene and change the flooring pattern and product material for a variety of interior scenes.

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About Chameleon Power Inc.

Headquartered in Novi, Michigan, Chameleon Power is the leading web & mobile software and services provider to the building & decorating industries. Chameleon Power has provided visualization, design and configuration tools and services to leading suppliers in the trade since 1999. Chameleon Power web sites and marketing campaigns create virtual showrooms that provide a seamless connection between manufacturers and consumers. With many firsts including first photographic visualizer, first mobile visualizer app for IOS, first photo upload tool, and first 3D visualization engine, Chameleon is always the leader in launching next generation tools for its customers. For more information, visit chameleonpower.com

Media Contact

Matt Gomula
Marketing Communications
mattg@chameleonpower.com
Chameleon Power
42400 Nine Mile Road
Novi, Michigan 48375
(D) 248.912.0341

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