Flooring Dealers Selling With Web Technology

Visualization Tool Suite Connects Online To Retail For Floor Stores

Novi, MI | January 24, 2020

Chameleon Power, the leading global provider of visualization software tools to the flooring industry, has launched a flooring dealer tools suite that helps dealers sell more flooring. The RoomVision™ tool suite integrates into the dealer website and retail environment and simplifies the process of flooring selection for the homeowner.

The RoomVision™ tool set is based on the highly-popular photographic visualization tools utilized by the industry's leading flooring suppliers. The tool suite includes a full screen photographic room visualizer, auto-masking photo upload tool, comparison slider for before-and-after, color harmonizer for intelligent color selection and the ColorBoard™ module for viewing swatches together. The RoomVision™ tool is populated with the dealers' suppliers products, and offers optional e-commerce capability/integration.

“Flooring suppliers have utilized our web and mobile visualization tools for nearly two decades,” said Dan Dempsey, President and CEO of Chameleon Power. “It is a natural transition to provide these tools to the dealer channel to connect the online world with the retail store. Our tool suite will make shopping for flooring more enjoyable, and significantly enhance the relationship between flooring stores and consumers".

Chameleon room visualization tools help flooring suppliers of all sizes more effectively market and specify their products. Chameleon Power complements the tools with a suite of services including render services, product work, room scene creation and online sales solutions. All Chameleon tools are available in AR (augmented reality), VR (virtual reality) and mobile versions (IOS and Android).

The RoomVision™ product offering launched in 2019 and is on display at The International Surfaces Event (TISE) in January, 2020 at the Mandalay Bay in Las Vegas, booth 349.

About Chameleon Power

Chameleon Power is the leader in photorealistic visualization in 2D, 3D, Virtual Reality and Augmented Reality. Chameleon Power applications help businesses speed sales conversions by enabling their customers to configure, see and experience choices in a life-like digital environment. Chameleon Power’s visualization engine employs proprietary color and appearance technology, and incorporates a robust content management system to facilitate seamless image and product data utilization across all mobile and web platforms.

Chameleon Power visualizers are used by category-leading companies in building, remodeling, construction and home décor, and are being adopted in all industries where visualization is critical to the purchase decision. For more information visit chameleonpower.com or follow us @chameleon_power on Twitter and on LinkedIn.